Posts Tagged ‘demo’
A New Year is upon us and I think I’ll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year.
The truth is that somewhere along the way, a few of those who “got it” embraced it as their own, those who are just now learning about it are “not getting” it, and a few of us, are tirelessly working to get everyone up to speed for the betterment of traditional and social media press releases.
Photo Credit: Greg Narain of Social Roots
Welcome and opening remarks by Chris Shipley, Executive Produce, DEMO Conferences
It’s time for a Ballroom Blitz as the music blared and the lights dimmed. In a dramatic fashion, images from previous events cycled through on the two gigantic screens on either side of the stage, leading up to Chris Shipley’s arrival.
Her presence, as always is nothing less than impressive.
Today was a day of rehearsals, pavilion setup and a presenter’s briefing courtesy of the DEMO cast and crew.
After setup, we had a bit of time to kill, and then it was off to the 6 p.m. event reception. Talk about pulling out all of the stops! It was an incredible mix of demonstrators, attendees and media – along the harbor outside the Sheraton, which also partly bordered the poolside with lively waterfalls.
It’s 9/24, and DEMO is about to launch. In fact, I’m already in San Diego and we just finished-up our rehearsal.
In case you have never been to a DEMO event, they’re technically “THE” launchpad for many, many leading companies, includuing Palm, HandSpring, and eTrade. Presenters have only six minutes to present their company and new product/service in front of the industry’s most prominent players.
I will post updates and photos from the show here , so check back daily.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.