Posts Tagged ‘demo’

Social Media Killed the Press Release Star

A New Year is upon us and I think I’ll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year.

The truth is that somewhere along the way, a few of those who “got it” embraced it as their own, those who are just now learning about it are “not getting” it, and a few of us, are tirelessly working to get everyone up to speed for the betterment of traditional and social media press releases.

Live from DEMOfall – 9/26/06

Live from DEMOfall 9/26/06
Photo Credit: Greg Narain of Social Roots

Welcome and opening remarks by Chris Shipley, Executive Produce, DEMO Conferences

Live from DEMOfall 2006 9/26/06

It’s time for a Ballroom Blitz as the music blared and the lights dimmed. In a dramatic fashion, images from previous events cycled through on the two gigantic screens on either side of the stage, leading up to Chris Shipley’s arrival.

Her presence, as always is nothing less than impressive.
Live from DEMOfall 2006 9/26/06

Live from DEMOfall 2006 Monday 9/25/06

Today was a day of rehearsals, pavilion setup and a presenter’s briefing courtesy of the DEMO cast and crew.

DEMOfall 2006 9/25/06

After setup, we had a bit of time to kill, and then it was off to the 6 p.m. event reception. Talk about pulling out all of the stops! It was an incredible mix of demonstrators, attendees and media – along the harbor outside the Sheraton, which also partly bordered the poolside with lively waterfalls.

Live from DEMOfall 2006 9/24

It’s 9/24, and DEMO is about to launch. In fact, I’m already in San Diego and we just finished-up our rehearsal.

DEMOfall06

In case you have never been to a DEMO event, they’re technically “THE” launchpad for many, many leading companies, includuing Palm, HandSpring, and eTrade. Presenters have only six minutes to present their company and new product/service in front of the industry’s most prominent players.

DEMOfall06 Infamous Six Minutes

I will post updates and photos from the show here , so check back daily.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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