Posts Tagged ‘democracy’
We are now entering an era of sociopolitical influence, a framework for governments that influences and is influenced by its constituencies through real life interaction and now, new media. Some may say that this isn’t anything new. Certain governments over the years embraced the aspects of digital community in Web 1.0 and Web 2.0. Many also believe that President Obama is the first “Social Media” President. I, however, am a far more pragmatic optimist. While many governments and also President Obama have embraced media to learn, interact, and also influence citizens, we are merely at the beginning of a new age of digital democracy where people play an active role in government now and over time.
While several posts have emerged recently crediting Social Networks (Social Media) with Obama’s victory, I’d like to inject another element into the discussion – people, sociology, and the communities and tools that bind them, us, together.
Smart people intelligently and genuinely connected with other people to further a cause and a greater hope supreme. Social Media provided the channels to create, discover, inspire and share together…nothing less, nothing more.
After publishing, “The Social Media Manifesto, A Manifesto for Integrating Social Media into Marketing,” I decided to take a short break. I wanted it to reside online for people to discover before it was pushed down the page with every post to follow. Afterall, we do have a very short attention span these days and the important posts that exist across the blogosphere are unfortunately quickly forgotten.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.