Every so often, Facebook hosts its f8, a conference in San Francisco aimed at developers, media, and partners. This year, in front of an audience of 2,500+, Facebook introduced its vision for the next year and beyond. With Mark Zuckerberg kicking things off, Facebook introduced a dozen or so new products organized into three including Facebook’s update to Login, which gives people more control over the information they share with apps, Anonymous login, which offers a way for people to log in to apps without sharing personal information from Facebook with developers, and the Audience Network, which allows advertisers to easily extend their Facebook campaigns into other mobile apps.
Following the official roll out of its new Timeline, Facebook is introducing Actions, a series of new applications that change how people interact with apps, content, brands, and each other. The new apps will extend Mark Zuckerberg’s vision of frictionless experiences based on Facebook’s Open Graph platform, where apps introduce new ways to share your actions with your friends either implicitly or explicitly. With the new Open Graph platform, developers will introduce new Actions and Action buttons that extend the functionality of sharing beyond Likes to now include a dictionary of suggestive words such as “Want,” “Own,” “Read,” etc.
Twitter continues to explore and appraise long-term revenue models. For the time being, Twitter’s primary focus is to build and nurture a thriving and indispensable community. Equally critical is the company’s ability to steer engineering and marketing efforts towards developers to empower them to extend, evolve, and enhance the overall Twitter experience for the vast landscape of discerning users as well as those new members who have yet to realize its potential.