Likes, Genre, Action – Facebook Introduces Clicks to Action

• Tweet

• January 25, 2012
• 29 Comments

Following the official roll out of its new Timeline, Facebook is introducing Actions, a series of new applications that change how people interact with apps, content, brands, and each other. The new apps will extend Mark Zuckerberg’s vision of frictionless experiences based on Facebook’s Open Graph platform, where apps introduce new ways to share your actions with your friends either implicitly or explicitly. With the new Open Graph platform, developers will introduce new Actions and Action buttons that extend the functionality of sharing beyond Likes to now include a dictionary of suggestive words such as “Want,” “Own,” “Read,” etc.

Twitter: The Business of Community

• December 14, 2009
• 27 Comments

Source: Shutterstock

Twitter continues to explore and appraise long-term revenue models. For the time being, Twitter’s primary focus is to build and nurture a thriving and indispensable community.  Equally critical is the company’s ability to steer engineering and marketing efforts towards developers to empower them to extend, evolve, and enhance the overall Twitter experience for the vast landscape of discerning users as well as those new members who have yet to realize its potential.