Studying the impact of innovation on business and society

Tag: digital marketing

The Adaptive Digital Strategy Framework

The Adaptive Digital Strategy Framework

Guest post by Andrea Vascellari. You can follow him on Twitter @vascellari and visit his website at www.andreavascellari.com. Today we still see a large number of organizations that keep struggling to align social media and new emerging communication technologies with the overall firm strategy. Organizations should adapt, look in the mirror and recognize that they need to change because the world has changed. They should embrace new strategic frameworks to avoid getting caught up in the digital hype that hit them…

Be a Tool: Properly Resource Your Enterprise for Social Media

Be a Tool: Properly Resource Your Enterprise for Social Media

Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK You’ve heard it all before. You do your research. You write the strategy. You set the goals and objectives. You train your community managers. You go live in two weeks. Facebook announces Timeline. You kick [insert EVERYTHING]. There is only one thing that can be done in situations such as these – control what you can control. As marketers, we have all come to rely on these external social platforms, of…

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