Posts Tagged ‘digital marketing’

The Adaptive Digital Strategy Framework

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Guest post by Andrea Vascellari. You can follow him on Twitter @vascellari and visit his website at www.andreavascellari.com.

Today we still see a large number of organizations that keep struggling to align social media and new emerging communication technologies with the overall firm strategy.

Organizations should adapt, look in the mirror and recognize that they need to change because the world has changed. They should embrace new strategic frameworks to avoid getting caught up in the digital hype that hit them every day with new solutions and focus on what can actually help them achieve their business and communication objectives.

Be a Tool: Properly Resource Your Enterprise for Social Media

Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK

You’ve heard it all before. You do your research. You write the strategy. You set the goals and objectives. You train your community managers. You go live in two weeks.

Facebook announces Timeline.

You kick [insert EVERYTHING].

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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