Studying the impact of innovation on business and society

Tag: digital transformation

4 Keys to Designing New Customer Experiences

4 Keys to Designing New Customer Experiences

On a cold and rainy day in Minneapolis before year’s end, I joined my Prophet colleagues at Le Meridien Chambers where we hosted a breakfast of brand champions. It was the second time this year that I was invited to speak to some of the city’s (and the country’s) most prominent companies and this time I had even more new research and ideas to share. During the two hours that we were together, I presented findings from “The 6 Stages of Digital…

The Coming Trends in Digital Transformation, Marketing, CX and EX [VIDEO]

The Coming Trends in Digital Transformation, Marketing, CX and EX [VIDEO]

It was the day after the U.S. election. I arrived in Copenhagen. I was tired. It near the end of a two week trip that took me to Munich, Amsterdam, Beirut, and London. But, I was also excited to attend Digital Copenhagen, a conference that explores digital trends affecting the future of business. My presentation was set to challenge conventional beliefs around several important technological and business trends. Before I took the stage, I joined the crew at TwentyThree to…

I Answer Your Questions About the State of Digital Transformation

I Answer Your Questions About the State of Digital Transformation

Where are companies at in their digital transformation efforts? This was the question I set out to answer in, “The 2014 State of Digital Transformation” report.  After two years, it was time to check-in on the digital transformation landscape again to learn how companies are changing, what challenges they’re facing now and what opportunities they’ve uncovered. Recently, I hosted a webcast on behalf of Altimeter and Prophet to share the findings from the latest “State of Digital Transformation” report. Over…

Dial M for M-Commerce: Why Now’s the Time to Swipe Right for Mobile Revenue

Dial M for M-Commerce: Why Now’s the Time to Swipe Right for Mobile Revenue

I’ve said it before and I’ll say it again, mobile is the first screen, not the second screen. Design and invest accordingly. Tell me if you’ve heard (or experienced) this one before… You’re in the market for a new product. You’re on your mobile and you see something in social that prompts you to go online. You hop from page to page and site to site only to become increasingly frustrated with the process because the sites are incredibly difficult…

Innovation in Customer Experience Starts with a Shift in Perspective

Innovation in Customer Experience Starts with a Shift in Perspective

While traveling Europe this year, I met Silvia Hänig who was writing a story for Haufe.de about customer experience. She followed up our initial conversation with the questions below. Instead of shooting back quick answers, I took the time, maybe too much time, to thoughtfully reply as if I were going to share the exchange with everyone. And, that’s what I’m doing here. I hope it helps you… Mister Solis, why is it so difficult to create Customer Experience (CX) for…

Connected Customer Experiences Are at the Heart of Digital Transformation

Connected Customer Experiences Are at the Heart of Digital Transformation

The word “digital” can be misleading. Digital transformation is about how people and their behaviors, expectations, and preferences are changing. Customer experience (CX) is one of the most important trends in business today as it brings companies closer to customers and customers closer to brands. But CX is also so much more. The work toward creating more relevant, meaningful and productive customer experiences also places your company and employees on a path toward business transformation. But this isn’t change for…

Digital Transformation is Still Largely Technology-First, People-Second

Digital Transformation is Still Largely Technology-First, People-Second

Digital transformation has officially become a ubiquitous term that describes any company’s investment in digital infrastructure regardless of ultimate vision and intention. But, unless digital transformation takes a technology-second and a customer/employee first approach, investments will be unaligned with market evolution and more importantly, human behaviors, preferences and expectations. Technology is just a means to power business transformation. But technology can only get part of the job done. You need people. And, like technology, people are changing. Each time I…

5 Tips for Reimagining Yourself in an Era of Digital Darwinism

5 Tips for Reimagining Yourself in an Era of Digital Darwinism

Learning to do things differently will have a positive impact on your business. Recently, I had the chance to talk with Deep Patel for Entrepreneur to discuss the challenges and opportunities surrounding digital Darwinism. In the conversation, I  shared some of my work and observations about how living in an era of great disruption will ultimately humanize business (at least I hope). Following is a summary of our conversation and five prescriptions for surviving and thriving an era of digital Darwinism… 1. Reimagine yourself in an era…

The Human on the Other Side of the Screen

The Human on the Other Side of the Screen

I was in New York recently meeting with the IBM Watson team. While there, I had the the opportunity to sit with Robert Schwartz in the company’s Astor Place studio to record a podcast for a new series, “THINK Leaders,” which provides insights and advice on data-driven leadership for the C-suite. The conversation and the topics were quite provocative and eye-opening. So much so, that I wanted to share it with you here so that it may help, in some way,…

The Inspiring Story of the FCC’s Digital Transformation [Podcast]

The Inspiring Story of the FCC’s Digital Transformation [Podcast]

I’m excited to announce Digital Outliers, a new podcast series that I’m hosting that features some of the brightest minds who are exploring the ways digital technology is transforming (and disrupting) the modern workplace. Each episode dives into the latest trends driving the future of work and also offers prescriptive guide points for companies (and leaders) who want to be more successful in capitalizing on the value the digital workplace offers for productivity, innovation, experiences and relationships. My first guest is David Bray, Chief…

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