Posts Tagged ‘digital’

The 2014 State of Digital Transformation

Altimeter_Digital_Transformation_Survey_-_Cover

Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments.

In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared insights, advice and cautionary tales from those on the front lines.

Yo. Srsly?

yo2-638x358

App: Yo.

User: Yo

App: Yo

User: Yo, sup?

App: Yo

User: Yo, you for real?

App: Yo

User: Yo, I’m out.

A new app that lets you send “yo” to friends is real and its initial $1 million investment is also real.

Merriam-Webster defines the word “yo” as an interjection used to grab someone’s attention.

Yo certainly has done just that by grabbing everyone’s attention.

5 Predictions about Influence Marketing

5_predictions_about_Influence_marketing

Brian Solis is among the first analysts to study and define digital influence. Over the years, he’s made his work freely available. Recently, European-based marketing software company Augure asked Brian to comment on the future of Influence Marketing. The article was just published and it also featured the thoughts of well-known marketing experts including…

- Kevin Dugan, Director of Content, Empower MediaMarketing
- Arik Hanson, principal, ACH Communications
- Roxane Papagiannopoulos, President at RMP Media Analysis
- Frank Strong, Communications Director at LexisNexis

Read More

Disrupt or Be Disrupted: Welcome To The Disruption Revolution

Disruption Revolution Cover

Sometime toward the end of last year, I spent some time with David Passiak (@Passiak), author of Red Bull to Buddha: Innovation and the Search for Wisdom. At the time, he was leading an ambitious project to connect over 20 innovators in the tech startup world and share their perspectives in one, free, book…Disruption Revolution: Innovation, entrepreneurship and the new rules of leadership.

Hello, It’s Nice to Meet you…Again: Your Digital Reputation Precedes You

My good friend Andy Beal just released his latest book, Repped, 30 Days to a Better Online Reputation. Late last year, he asked me to write the foreword for the book and when I heard what it was about, I was all in.

This So-Called Digital Life: Re-Evaluating the Value of Social Media

Value_-_Digital_Lifestyle.pptx-2

I think I’m getting tired…

My connectedness is slowly seizing my quiet moments.

My sanctuary of enjoying my thoughts alone is now threatened.

The moments of watching life pass by as I take pause are now replaced by the need to plug in and socialize without truly socializing.

I swipe, pinch and zoom, and scroll as if I’ve become a digital conductor of sorts.

Read More

24 Doodles that Visualize This Year’s Pivot Conference Agenda

I’m looking forward to seeing you at next week’s Pivot Conference in New York. We published our formal agenda here. Our friends at doodle.ly though, decided to re-imagine the concept of what an agenda could be by visualizing portions of it as doodles! I hope you love them as much as I do…

Click here to see the original gallery.

More about our speakers here.

A Conversation with Adobe on the Future of Marketing and Disruption

Special_Edition__Extended_Marketing_Minutes_with_Brian_Solis_-_YouTube

Earlier this year, I had the opportunity to present in London at a special Adobe event to celebrate the launch of What’s the Future of Business: Changing the way businesses create experiences. Immediately following the presentation, I joined Adobe’s Jeremy Waite to shoot an episode of Marketing Minute.

The Adaptive Digital Strategy Framework

shutterstock_136547351.pdf__1_page_

Guest post by Andrea Vascellari. You can follow him on Twitter @vascellari and visit his website at www.andreavascellari.com.

Today we still see a large number of organizations that keep struggling to align social media and new emerging communication technologies with the overall firm strategy.

Organizations should adapt, look in the mirror and recognize that they need to change because the world has changed. They should embrace new strategic frameworks to avoid getting caught up in the digital hype that hit them every day with new solutions and focus on what can actually help them achieve their business and communication objectives.

Announcing This Year’s Theme and Agenda for the 2013 Pivot Conference: The Total Digital Experience

Pivotcon_2013

Companies at the leading edge of change are recognizing that Social isn’t the catalyst for transformation, it is a shift in human behavior that changes everything. Social and its partner in change, mobile, can’t be limited to particular campaigns or even to specific departments. This revolution impacts employees and customers and all parts of the enterprise. There are no boundaries now; everything is integrated.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • LAX Noir
  • The State of Digital Transformation
  • The State of Digital Transformation
  • The State of Digital Transformation

ARCHIVE

123