I’ve been working with IBM over the past several years on everything from the future of work to cognitive computing to social business to smarter commerce. Most recently, IBM and I have partnered on something a bit more experiential. The Commerce, Mobile and Social team at IBM selected X: The Experience When Business Meets Design as the company’s latest title for its monthly book club.
Prior to the July 4th Holiday, reports that Twitter would soon launch a dedicated stream for special and promotions hit the web. Today, Twitter announced that the @earlybird account takes flight and Disney goes along for the maiden voyage.
@earlybirdoffers Twitter-exclusive deals in entertainment, fashion, technology, beauty, travel and more. For a limited time, @earlybird and Disney Pictures will offer Twitter users a special “buy one, get one free” deal on tickets to “The Sorcerer’s Apprentice,” a new feature film from Walt Disney Pictures and Jerry Bruckheimer Films that opens in theaters today.