Posts Tagged ‘diy’

TechCrunch Kills The Embargo, But PR Holds the Smoking Gun

Disclosure, I am a contributor to TechCrunch and I have had my fair share of embargoes broken by various reporters and bloggers over the years. In some cases, we trusted the wrong people.


Credit

In what is sure to come as an absolute surprise to the tech PR industry, TechCrunch proclaimed that it will no longer honor embargoes, unless they’re granted exclusivity. The move was triggered by a growing pattern of underhanded and also irresponsible behavior in the backchannels of PR and blogger relations.

PR is Not Dead


Source

Stop the presses…there’s another “PR is Dead” meme that’s circulating the blogosphere again. This time, all that’s new is that many bloggers are revealing that they prefer discovering new and interesting products on their own and breaking the news before anyone else.

Welcome to the news business.

Any print or broadcast news reporter would say the same thing, and honestly, it’s the competition and desire to break news first that’s driven the business for over 100 years.

PR Tips for Startups – The Director’s Cut

Note: This post was originally published on TechCrunch as “PR Secrets for Startups.” Many thanks to Michael Arrington and Erick Schonfeld for giving me the opportunity to share my experiences with the startup community.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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