I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive infrastructure. This is facilitated by the increasing amount of information available to individuals and the decreasing cost of electronic components.
Disclosure, I am a contributor to TechCrunch and I have had my fair share of embargoes broken by various reporters and bloggers over the years. In some cases, we trusted the wrong people.
In what is sure to come as an absolute surprise to the tech PR industry, TechCrunch proclaimed that it will no longer honor embargoes, unless they’re granted exclusivity. The move was triggered by a growing pattern of underhanded and also irresponsible behavior in the backchannels of PR and blogger relations.
Stop the presses…there’s another “PR is Dead” meme that’s circulating the blogosphere again. This time, all that’s new is that many bloggers are revealing that they prefer discovering new and interesting products on their own and breaking the news before anyone else.
Welcome to the news business.
Any print or broadcast news reporter would say the same thing, and honestly, it’s the competition and desire to break news first that’s driven the business for over 100 years.
Note: This post was originally published on TechCrunch as “PR Secrets for Startups.” Many thanks to Michael Arrington and Erick Schonfeld for giving me the opportunity to share my experiences with the startup community.