Studying the impact of innovation on business and society

Tag: economy

It’s The End of Business as Usual in Japan

It’s The End of Business as Usual in Japan

I’m so excited. As I type, I’m moments away from heading to SFO to visit Tokyo for the first time in years… Shortly before the official launch of What’s the Future of Business, I spent several weeks writing new chapters for The End of Business as Usual. Why? I’m proud to announce that it’s finally the End of Business as Usual in in Japan! The new book features new content specific to the Japanese economy. But that’s not all. It…

How do you increase social influence? Don’t think about the score

Influence: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. Digital influence is a controversial topic. At the heart of the matter is this idea of influence and it raises questions and doubts as to whether or not the ability to cause effect or change behavior is truly measurable. Regardless of the answer, we are introduced to a new reality of social networking, an era where our actions and…

The Bank of Facebook: How will Facebook interact in the global economy?

What follows is a guest post by Venessa Miemis…I’ve asked her to share insights from a developing research project she’s currently leading, The Future of Facebook Project. I recently took part in the project as I believe this discussion is more relevant than we currently imagine. There has been much speculation recently about the role Facebook Credits could play in becoming a global virtual currency, and even the possibility of Facebook becoming a bank. In many ways, it already is…

Video: Introducing the 5th “P” to the Marketing Mix — People

I recently sat down with Chris Beck, founder of 26dottwo, a digital media agency in the San Francisco Bay Area for a in-depth discussion on the state and future of social media. We examine a broad range of topics that explore the impact of the social economy on business, culture and the democratization of influence. In this installment, we discuss “people” as the 5th “P” in the marketing mix.  While this is a subject that’s been discussed over the years,…

Social Capital: The Currency of the Social Economy

The convention for creating financial opportunities is evolving and changing the way we seed prospects, promote our expertise and prowess, and connect with those who can help us learn and advance through the facilitation of strategic and mutually beneficial alliances. Digital capitalization is laying a foundation for expanding the need to cultivate and participate, not only in the real world, but also in the online networks and communities that can benefit us personally and professionally. In an era of democratized…

Twitter Economics

Source: Shutterstock With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues. Indeed, Twitter appears to have evolved into a human seismograph, a lifeline interweaving people through conversations, reciprocity, and connections inspired by the interests, ideas, passions, causes, and observations that move them. Twitter’s core and most loyal users are at one with the service. Their daily actions hinge on the…

Twitter: The Business of Community

Source: Shutterstock Twitter continues to explore and appraise long-term revenue models. For the time being, Twitter’s primary focus is to build and nurture a thriving and indispensable community.  Equally critical is the company’s ability to steer engineering and marketing efforts towards developers to empower them to extend, evolve, and enhance the overall Twitter experience for the vast landscape of discerning users as well as those new members who have yet to realize its potential. In July 2009, we were introduced…

The Evolution of A New Trust Economy

Source: Shutterstock (edited) Social Media is rooted in relationships, the dynamic interaction and collaboration between real people. We learned and continue to learn how to communicate in public forums, evolving our personal views on privacy and uncertainty as we transform from digital introverts to social extroverts. This is our industrial revolution and its reward for participation is relevance. The socialization of online societies democratized the publishing industry and equalized influence. The Social Economy Socialnomics is the study of what I…

The Benevolent Acts of Reciprocity and Recognition

Source: Shutterstock I believe if Social Media warranted a mantra, it would look something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.” This is the credo I live by and something that has only been reinforced as part of my daily regiment, online and in the real world. Paying it forward and paying it back is the balladry of reciprocity, the undercurrent of social media…

The Dichotomy Between Social Networks and Education

Einstein Chalkboard: Source Recently, I discussed the validity of whether or not social networking (the verb) and social networks (as a noun) were impairing our ability to learn. A Stanford study suggested that this might be the case. It seems that the initial research and its supporting data is now emerging to help us further analyze whether or not this is indeed true or merely hypotheses based on the various samplings of individuals who may or may not serve as…

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