Of all the social networks competing for our online persona and social graph, Twitter is special. The culture and self-governing rules of engagement shaped by the “me” in social media, create a personalized experience that looks and feels less like a “social” network and instead, creates an empowering information exchange.
When Twitter originally launched, it offered an integrated, basic directory search function. For one reason or another, it vanished over night. It was a disappointing move as I, like many, relied on search to catch up with friends that we knew were on Twitter, but we were all too busy to remember the IDs, let alone add them to our email signatures and business cards for future reference.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
Recent Comments:
May 19, 2013
May 19, 2013
May 19, 2013
May 18, 2013
May 18, 2013