The Future of the Embargo

• November 3, 2009
• 30 Comments

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In media and blogger relations, PR typically wields two powerful tools to help boost the effectiveness of pitching and potential placement of news: the embargo and the exclusive.

Evolving the Herd Mentality: Wall Street Journal Bans Embargoes

• August 4, 2009
• 66 Comments

Credit: Nick Brandt, Available for sale here

According to Rafat Ali, The Wall Street Journal today amended its editorial policy to no longer participate in embargoed news herds and will only consider exclusives from this point on. In March, The WSJ introduced a new plan to grade journalists based on the stories they break for the newswires.

TechCrunch Kills The Embargo, But PR Holds the Smoking Gun

• December 17, 2008
• 13 Comments

Disclosure, I am a contributor to TechCrunch and I have had my fair share of embargoes broken by various reporters and bloggers over the years. In some cases, we trusted the wrong people.

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In what is sure to come as an absolute surprise to the tech PR industry, TechCrunch proclaimed that it will no longer honor embargoes, unless they’re granted exclusivity. The move was triggered by a growing pattern of underhanded and also irresponsible behavior in the backchannels of PR and blogger relations.

In Blogger and Media Relations, You Earn the Relationships You Deserve

• April 21, 2008
• 17 Comments

Every now and again a reporter or blogger decides to shake up the PR industry by showcasing how we FAIL, flop, or simply when we do things wrong. Some do so out of anger, others are genuine in their desire to help, while some are simply tired and do so out of spite.