Studying the impact of innovation on business and society

Tag: employee

Do employees hold the keys to Customer Experience?

Do employees hold the keys to Customer Experience?

Guest post by Gib Bassett (@gibbassett), gib.bassett@oracle.com “Companies will invest in digital customer experiences to improve experiences for all customers and employees.” – Brian Solis I’m a huge proponent of the power of digital transformation to help brick and mortar retailers adapt to a world where Amazon dominates e-commerce and is beginning to make inroads into physical retail. The technologies of digital engagement and Big Data Analytics bring much needed parity to traditional retailers’ efforts to create and deliver a…

The Expertise Gap is Real and Employees Need Your Attention Now

The Expertise Gap is Real and Employees Need Your Attention Now

The biggest challenge is not in the understanding or expertise associated with new technology. We can learn that. The biggest problem is our inability to recognize that the experience we have today is not the experience we need going forward. A notable separation exists between the expertise people have or are learning and the jobs companies need to hire for in an increasingly digital economy. This means that current employees possess expertise to perform jobs that are losing prominence in…

The Apple Watch Will Make Work More Delightful and Reshape Employee Engagement

The Apple Watch Will Make Work More Delightful and Reshape Employee Engagement

Guest post by Jason Shah is the founder and CEO of Do (do.com), a collaboration platform that helps people run productive meetings and do work they love. TL;DR Summary: Apple Watch will make work easier and more impactful. Through a constrained interface, powerful one-tap actions, and intimate data it will collect, people will be better at their jobs and form new bonds with coworkers previously not possible. There is a widespread myth that a new device will only add more…

To Deliver a Great Customer Experience, Stop Focusing on the Customer You Think You Know

To Deliver a Great Customer Experience, Stop Focusing on the Customer You Think You Know

Guest post by Rajat Paharia (@rajatrocks), founder and chief products officer, Bunchball and author of Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification 2015 promises to be The Year of Customer Experience. Companies around the globe are resolving to become more customer-centric because, as Brian lays out quite eloquently in his book: “Now’s the time for an investment in something more than price, performance, or value. The future of business is about creating experience,…

Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business

Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business

In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs.  What’s worse is that 63% of the workforce is not engaged at all. But wait, the news gets even more disheartening. An astounding 24%, one-quarter of the global workforce, is actively disengaged right now. Essentially we have a significant number of workers doing their best impression of corporate zombies who go through the everyday motions to collect a paycheck. So are employees…

Five Trends Shaping the Future of Work

Five Trends Shaping the Future of Work

Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: Jacob@ChessMediaGroup.com. If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years….

The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study. After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3….

The Truth About How Social Media Has Impacted Employees

The Truth About How Social Media Has Impacted Employees

Guest post by Dan Schawbel (@DanSchawbel), a Gen Y career and workplace expert, the Founder of Millennial Branding and the author of the new book, Promote Yourself: The New Rules For Career Success (St. Martin’s Press). Back in 2007, I created the first social media position at EMC Corporation, a Fortune 200 technology company based outside of Boston, MA. Back then, selling the idea of social to the company was extremely tough because it was so new, management was afraid…

Married to your business Twitter or Facebook account? Think before you say, I sue

About a year ago, I was asked to testify as an expert witness in a celebrity case where the celebrity in question had Tweeted a negative assessment of a particular service provider. The service provider sued claiming that the said Tweet caused significant damage to their reputation, which ultimately contributed to an unrecoverable loss in overall sales. I turned down the opportunity because in my research, I couldn’t substantiate with confidence that the Tweet caused the amount of stated damages…or…

Casting a Digital Shadow; Your Reputation Precedes You

Credit: Geekadam While speaking at the intimate and immensely valuable Zappos Insights event (Zappos Live), I shared thoughts of how the culture of any company or brand is as strong as the individual personification of it. Everything starts and fortifies with you. Your actions and words online are indeed extensions to how people interpret, perceive, and react to the brand your represent. Concurrently, you also represent your personal brand – the digital identity that’s established through the collection of digital…

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