Posts Tagged ‘employees’

Empowering Employees with Social Media Improves Customer Relationships and Grows Revenue

san-francisco-chronicle

Employee empowerment is about creating brand advocates to scale customer relationships and effectively compete in new digital markets. Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing to boost awareness and demand. Customers demand engagement, in real time, and that takes human beings, training, and support.

(R)evolution Episode One: Empowering Your Employees and Customers with Josh Bernoff

Welcome to the premier episode of (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media.

In show number one, Forrester’s Josh Bernoff discusses his new book Empowered, co-authored with Ted Schadler.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • A Good Friday sunset...Maui style.
  • A gorgeous view from the @grandwailea #maui
  • Digital Transformation - Checklist
  • Digital Transformation - The Team

ARCHIVE