Posts Tagged ‘empowerment’

Empowering Employees with Social Media Improves Customer Relationships and Grows Revenue

san-francisco-chronicle

Employee empowerment is about creating brand advocates to scale customer relationships and effectively compete in new digital markets. Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing to boost awareness and demand. Customers demand engagement, in real time, and that takes human beings, training, and support.

Implement Social Media Guidelines, Now

Guest post by Dan Schawbel: Follow him on Twitter | Read his blog


Source

Technology has united our professional and personal identities into one.  You are no longer just the financial analyst, doctor, lawyer or “social media guru” during work hours.  People all around you, sitting in cubicles, in offices and even the secretary can find out more personal information about you, with a single search in Google, Facebook, Twitter, etc.  There is no hiding anymore and our identities will fuse even more in the future, as we use social technologies more and more during work.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

    • @briansolis RT @hughcartoons: Here's the video of me and @briansolis rocking the house at #sxsw in Austin the other week: https://t.co/h0fKYovUY6
    • @briansolis One day, I would both like to see and meet @Jason_Aldean. #thinkingoutloud

FLICKR FEED

  • LEWEB 2014 - CONFERENCE - LEWEB TRENDS - DISRUPTION AS AN ECOSYSTEM - BRIAN SOLIS - PULLMAN STAGE
  • LEWEB 2014 - CONFERENCE - LEWEB TRENDS - DISRUPTION AS AN ECOSYSTEM - BRIAN SOLIS - PULLMAN STAGE
  • Brian Solis + Water Light Graffiti
  • It took 1 year and 1 day to build the original @Disneyland. During the construction, Walt needed a little place to stay. Above the firehouse on Main St. sits a tiny, hidden apartment. He stayed there after opening as well. This is the original furniture a

ARCHIVE