Guest post by Gib Bassett (@gibbassett), Global Program Director, Consumer Goods, Teradata
Business disruption sometimes happens very quickly, almost too fast to react. Consider what happened to Blockbuster as movie rentals shifted online. Other times it happens more slowly but is no less impactful. Case in point: how online, mobile and social channels are transforming the way we shop and make purchase decisions.
If a conversation takes place online and you’re not there to hear it, did it really happen?
Conversations do not fall into a black hole never to be heard again. And, there is no event horizon preventing their escape.
The social effect is more powerful than we realize. The truth is that if one voice or a chorus of voices finds the right audience, not only will businesses realize that conversations are taking place, they will find a miraculous cure for deafness. And rather than merely reacting, they’ll take the position of leading situations and opportunities.
There’s a saying that good things happen when you least expect it. Such is the case this past week.
As part of its CRM Evolution ’10 conference, CRM Magazine announced the winners of its 2010 CRM Market Awards. I’m proud to say that I was listed as one of eight CRM “Influential Leaders” by the magazine, to which I am quite literally speechless. To say that this came as a surprise would be an understatement. To be included among a list of mentors whom I greatly admire is nothing short of dreamlike.