Studying the impact of innovation on business and society

Tag: exacttarget

I Like You, But Just Not in That Way

Part 7 in a series introducing my new book, The End of Business as Usual…this is not content from the book, this series serves as its prequel. You like me, you really like me! Not so fast. Businesses are using social media to earn Likes and Follows, engage with customers, and the more progressive brands, are extracting insights from social and interest graphs to improve and personalize experiences and products. The quest for a larger install base of social consumers…

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