Posts Tagged ‘facebook’

Introducing N3TWORK, A Mobile Television Network Powered by Interests and Context

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Early on, I was one of the first analysts to explore the dynamics of the interest graph versus the social graph in social networks. Think Twitter vs. Facebook. I learned right away that interest graphs tend to share connections based on topics rather than relationships. I also found that every person possesses a series of 6-10 interest graphs that together form a social graph.  Google refers to these groupings as “Circles.” The notion of manually organizing people by interests though proved daunting and unnecessary.  It happens naturally and rather than leave it to humans for organization it requires a human algorithm to help people behind the scenes better manage their contacts and information by analyzing and gauging interests in real time. It’s one of the reasons I always believed that Google’s social strategies suffered from the lack of expertise in and diminished sense of importance for the subject of humanities.

Broadcast Yourself(ie): If You Think Gen Y is Different, Wait Until You Meet Generation Z

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How teens use social media and why it matters to you. Generation Z = (Today’s Teens, Preteens and Children)

If you want a glimpse of the future of technology and its impact on society, study how younger generations interact with one another today. While everyone is talking about Millennials these days, there’s another, potential more disruptive generation behind them…Generation Z.

Facebook Evolves from Social Network to Social Ecosystem

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Every so often, Facebook hosts its f8, a conference in San Francisco aimed at developers, media, and partners. This year, in front of an audience of 2,500+, Facebook introduced its vision for the next year and beyond. With Mark Zuckerberg kicking things off, Facebook introduced a dozen or so new products organized into three including Facebook’s update to Login, which gives people more control over the information they share with apps, Anonymous login, which offers a way for people to log in to apps without sharing personal information from Facebook with developers, and the Audience Network, which allows advertisers to easily extend their Facebook campaigns into other mobile apps.

Twitter Files for IPO – What it means for users, investors, and social media

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By now you’ve heard that Twitter IPO will fly soon. On the heels of its release of the controversial Conversations feature, Twitter announced, via a Tweet of course, a confidential S-1 filing for a planned IPO. In fact, just last week, I shared with ABC News that we needed to prepare for the inevitable. While many experts are jumping on their platforms to shout that it’s about time, many investors are smirking with clasped hands, understanding of course that in the game of ROI, this is in fact the right time. With over $1.16 billion in funding and an estimated market valuation at somewhere between $9 and $10 billion, Twitter’s patience and timing will serve amongst its greatest assets.

Is Freedom of Tweet a Right or a Wrong?

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Twitter and Facebook are under fire for the role each platform plays in unknowingly tolerating flagrant hate-fueled, public-facing obscenity and outright threats.  Twitter was targeted as the result of  an advocate for honoring women on British currency was deluged with sickening rape threats. Facebook too has been criticized for its molasses-like pace for contending with hate posts and groups. In the case of Twitter, its UK branch reaffirmed its position against hate by publishing a post that acknowledged complaints and also introduced new mechanisms for flagging offending posts.

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Be a Tool: Properly Resource Your Enterprise for Social Media

Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK

You’ve heard it all before. You do your research. You write the strategy. You set the goals and objectives. You train your community managers. You go live in two weeks.

Facebook announces Timeline.

You kick [insert EVERYTHING].

Facebook: Can It Keep Growing?

Guest post by Ekaterina Walter (@ekaterina), a social innovator at Intel and the author of “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg

This question has been of great interest to investors since the 2012 IPO that saw the company valued at $100 billion. Facebook already has 1 billion users worldwide and 44% of all internet users have a profile. Facebook pages make up one in five page views on the internet.

What Your Business Needs to Know About Facebook’s EdgeRank

Facebook recently introduced the ability for brands to increase reach for important posts and updates, but that reach comes at a cost. The prices varies depending on how many fans you have in your community. This new feature coincided with changes to the company’s Edgerank algorithm, which is how Facebook automagically filters posts in and out of your stream. Similar to how Google’s PageRank sorts results to better match your search intention, Facebook uses Edgerank to ensure that engagement is optimized and spam is minimized.

Social Media as the Next Web


Source: GapingVoid

“The World Wide Web is the universe of network-accessible information, an embodiment of human knowledge.” - Tim Berners-Lee, Web inventor, founder, the World Wide Web Consortium (W3C), source

Facebook’s Page Post Targeting Sets the Stage for Contextual Marketing

Content Context is King!

Social media ushers in an era of contextual relevance that finally trumps content as king. Don’t get me wrong, content is important. After all, without it, what would people read, watch, interpret, remix and share? But without context, content is simply a message or story trying to find a home. In social networks, people stitch together social networks based on their relationships, interests, and aspirations to personalize their online experience. Doing so creates a network where, in theory, information that’s shared and the connections that come and go are material to everyone involved.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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