Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK
You’ve heard it all before. You do your research. You write the strategy. You set the goals and objectives. You train your community managers. You go live in two weeks.
Facebook announces Timeline.
You kick [insert EVERYTHING].
Guest post by Ekaterina Walter (@ekaterina), a social innovator at Intel and the author of “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg”
This question has been of great interest to investors since the 2012 IPO that saw the company valued at $100 billion. Facebook already has 1 billion users worldwide and 44% of all internet users have a profile. Facebook pages make up one in five page views on the internet.
Facebook recently introduced the ability for brands to increase reach for important posts and updates, but that reach comes at a cost. The prices varies depending on how many fans you have in your community. This new feature coincided with changes to the company’s Edgerank algorithm, which is how Facebook automagically filters posts in and out of your stream. Similar to how Google’s PageRank sorts results to better match your search intention, Facebook uses Edgerank to ensure that engagement is optimized and spam is minimized.
Source: GapingVoid
“The World Wide Web is the universe of network-accessible information, an embodiment of human knowledge.” - Tim Berners-Lee, Web inventor, founder, the World Wide Web Consortium (W3C), source
Content Context is King!
Social media ushers in an era of contextual relevance that finally trumps content as king. Don’t get me wrong, content is important. After all, without it, what would people read, watch, interpret, remix and share? But without context, content is simply a message or story trying to find a home. In social networks, people stitch together social networks based on their relationships, interests, and aspirations to personalize their online experience. Doing so creates a network where, in theory, information that’s shared and the connections that come and go are material to everyone involved.
Jon Swartz is a veteran technology reporter based in Silicon Valley currently covering emerging and disruptive tech at USA Today. This is the second time we’ve invited him to Revolution. His take on news trends is less about hype and more about how technology impacts everyday business and society. Sometimes technology is the solution as much as it is part of the problem. For consumers, the ability to use mobile, social and the web is not only enlivening real-time experiences, it’s also delivering immediacy to e-commerce and social commerce.
Mark Zuckerberg announced in a short and sweet post today that Facebook is now home to one billion digital denizens. I’m not going to focus on the impact this news will have on its stock. Instead, I would like to focus on how this significant milestone aligns with his vision, a vision that was clearly communicated in the company’s S-1.
After re-reading Zuckerberg’s letter to investors, here are a few themes that resonate with me in light of this news…
The state of the relationship between Twitters and its developer community is nothing short of tumultuous. While there are significant merits on either side of the debate, what’s clear is that the Twitter of yore is no longer on a similar course for what will be the Twitter to come. It’s a sign of maturation and focus. It’s Twitter’s shift from tech startup and media darling to an aspiring new media empire. Ruffling feathers and clipping wings is an unfortunate reality of any business strategy.
When we take pause to appreciate where we are, we can truly appreciate just how far we’ve come.
I recently stumbled across an interesting infographic as it made the rounds across the social web recently. Created by bestedsites.com, the graphic visualizes the meteoric rise of the Internet in just 10 years. For example, in 2002, the Internet boasted 569 million users, which represented 9.1% of the world population. In 2012, that number skyrocketed to 2.27 billion at 33% of the world population. Another tremendous stat is the daily time spent online. In 2002 it was only 46 minutes a day (that was probably the time it took to load one web site). In 2012, it’s clocked four hours a day.
As an analyst, that’s the questions that I’m asked over and over again. In fact it was the same question CNN recently asked in its story last week on Zuckerberg, Facebook, and Wall Street. It’s a fair question to ask and CNN’s Heather Kelly wrote a balanced and thoughtful piece on the subject. While it’s only one of many discussions likely to happen, the truth is that Facebook must focus on its business, employees, and now also investors…regardless of technicalities, follies, insider discussions, etc.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
Recent Comments:
June 16, 2013
June 15, 2013
June 15, 2013
June 14, 2013
June 14, 2013