Posts Tagged ‘facebook’
I received an invitation from Lee Oden to jump into Yahoo’s new Mash social network and while I reserve a more in depth post for later, I definitely wanted to take a moment to share some initial reactions and assessments.
First, Y! Mash is cute. Yes, cute.
It’s more related to Myspace than Facebook, so it’s definitely not the leading contender to channel a river of relevance or act as the premier online hub for your personal brand – at least not in a Facbook capacity anyway. But that doesn’t mean that we should write it off either.
As I’ve written in the past, Facebook is the most legitimate and productive social network for business professionals on the Web today. Not only does it connect people with other contacts, but it also, either intentionally or unintentionally, evolved into a powerful platform for aggregating all online activity to showcase a professionally wrapped package of expertise, personality, networks, and experience.
PRWeek recently interviewed me, along with a few other PR pros including, Gerald Kimber White, John H. Bell, David Almacy, B. Bonin Bough, and David Haase to discuss Facebook’s impact on the PR industry. It would have also been interesting to include Facebook’s inhouse PR spokesperson, Brandee Barker – I wonder if she’s had a chance to read this yet.
As part of the new media regime, strategically participating in Social Media is not only critical to the evolution of PR, it is necessary in order to effectively communicate with the people that can help you extend the conversations that matter to your business.
Where do you start? How do you jump in?
It all starts with listening and watching, and eventually, participation becomes clear.
It’s not social media if the rest of the PR industry isn’t socializing…
I was a last-minute invite to the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco on Friday to discuss Social Media and successful examples in today’s PR landscape.
I joined Sally Falkow, a fellow Social Media Club member, and Eric Schwartzman, on the “Brave New World of Social Media” panel.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.