Posts Tagged ‘facebook’
While there are already countless articles about Google+ and many more sharing up-to-the-minute statistics to emerge from the burgeoning network, I reserved my thoughts until now. I needed time to think about it.
Part FriendFeed, part Google Buzz, part Facebook, part Google.com and all of its properties, Google Plus represents a fresh approach to social engagement not seen at this level since the early days of Twitter. In the U.S., we have only a few top traditional TV networks, CBS, ABC, and NBC. In social networking, we now have a top three to compete for the online attention of not only Americans, but also the world–Facebook, Twitter, and Google+.
ROI is as popular an acronym in social media as OMG or LOL are in TXTING. No matter how much you believe in social media, the reality is that management needs to know, what’s the ROI of Tweets in “the” Twitter or Likes in “that” Facebook thing that all the kids are talking about? Kidding aside, the future of social media within your organization and the value your customers experience in their networks of relevance is in your hands.
Guest post by Andrew Blakeley. Follow him on Twitter (for exclusive deals and offers!)
I recently undertook a simple Facebook experiment, inspired by a brief Monday morning rant from my boss: “This morning my yoghurt told me to find it on Facebook. It didn’t tell me why, it just told me to find it. Why on Earth would I want to find a yoghurt on Facebook? It’s a yoghurt!”
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What follows is a guest post by Venessa Miemis…I’ve asked her to share insights from a developing research project she’s currently leading, The Future of Facebook Project. I recently took part in the project as I believe this discussion is more relevant than we currently imagine.
Time is always limited, but in these historic times, I wished to add perspective in the hopes of moving this important conversation in a productive direction.
Malcolm Gladwell continues his march toward dissension with his latest installment in the New Yorker about social media vs. social activism. Honestly, Gladwell is more than welcome to share his thoughts as it is a democratized information economy after all. I do find it alarming however, that he is wielding his influence through an equally influential medium to spin intellectual and impressionable minds in unrewarding and pointless cycles. Is he not listening to opposition or consulting existing research?
I was recently interviewed by Israel’s BuzzInNews about new media and business. The conversation was translated from Hebrew to English, to share with you here as well. The discussion explores the evolution of social media in business from attention economics to B2B to ROI and concluding with a discussion of the brewing cold war between Google and Facebook.
In 2010, we were introduced to the important distinctions between monitoring and listening. At the same time, we observed an emerging dichotomy between the social graph (your personal and professional connections) and the interest graph (those who share common interests, goals, and concerns). For business strategists, publishers, and marketers, windows into the world of customers and influencers were finally jarred open to reveal the people who define online markets.
There’s an old saying that I think about more and more as I study technology and its impact on behavior…technology changes, people don’t. But nowadays, I’m not so sure. I think technology is indeed changing and us along with it. Whether it’s through social networks or digital lifestyle products such as iPhones and Kindles, we are adapting and perhaps evolving as a result.
Social Media is among many things, our gateway to discovery and interconnection. While social networking may seem trivial, truth is that we get out of it what we put into it. But this goes beyond the time and energy we spend on day-to-day participation. Our investment in social media earns its largest dividends when intent and purpose meet personification and engagement.
In 2007 I said that Facebook would be the home page for your personal brand. Now it seems that Facebook is officially setting out to become your homepage period.
The other day I logged into Facebook and noticed a new message at the top of the screen. I was presented with a simple way to make Facebook my homepage so that I could see “what’s happening with friends as soon as I opened my browser.” And, I’m not the only one.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.