- August 26, 2013
- 26 Comments
Altimeter Group founder Charlene Li and I recently published a report that documented the 6 Stages of Social Business Transformation. In the process, we discovered the most common mistakes and successes businesses experienced along their journey. What was most surprising however, not really, was the cavernous disconnect between social media strategy and overall business objectives.
– Only 34% of businesses feel that their social strategy is connected to business outcomes.