Posts Tagged ‘fans’

Only companies with impeccable customer service will survive the Zombie Apocalypse

Zombie_Loyalists

Guest Post by Peter Shankman, Author of Zombie Loyalists: Using Great Service to Create Rabid Fans

Imagine a world where decisions aren’t made based on anonymous reviews with no validation on sites like Yelp or TripAdvisor, but rather, through trusted sources in your own network.

Best of 2010: Getting to Know Your Friends, Fans and Followers

In 2010, we were introduced to the important distinctions between monitoring and listening. At the same time, we observed an emerging dichotomy between the social graph (your personal and professional connections) and the interest graph (those who share common interests, goals, and concerns). For business strategists, publishers, and marketers, windows into the world of customers and influencers were finally jarred open to reveal the people who define online markets.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

    • @briansolis I need a rooftop or a cool downtown Austin venue for the evening of March 13th. Any ideas of what's available? Email Brian at altimetergroup
    • @briansolis RT @leweb: “Companies need to be competitive in order to survive digital Darwinism”, @briansolis told @themediashaker at #leweb: http://t.c…

FLICKR FEED

  • Please find safety first before posting a selfie on social media. This includes Facebook, Instagram, Twitter, Snapchat, Vine, Tumblr, all all social networks and apps. Your followers and friends won’t mind waiting a few minutes.  And, don’t worry, they wi
  • Bae, y u no stop saying bae? Ain’t this on fleek bruh? #SMH #FML   For those people wondering WTH I’m talking about…I just read a series of articles my 30 and 40 something year old marketing experts teaching me how to talk to teens and Millennials. #AF
  • Branding by Brian Solis
  • Brian Solis Speaking at Startup Marketing in SF…

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