Guest Post by Peter Shankman, Author of Zombie Loyalists: Using Great Service to Create Rabid Fans
Imagine a world where decisions aren’t made based on anonymous reviews with no validation on sites like Yelp or TripAdvisor, but rather, through trusted sources in your own network.
In 2010, we were introduced to the important distinctions between monitoring and listening. At the same time, we observed an emerging dichotomy between the social graph (your personal and professional connections) and the interest graph (those who share common interests, goals, and concerns). For business strategists, publishers, and marketers, windows into the world of customers and influencers were finally jarred open to reveal the people who define online markets.