Studying the impact of innovation on business and society

Tag: feedburner

Engage or Die! ROI vs. ROP in Social Media

This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media. The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications. In any given day, I will sell, evangelize, educate,…

TechCrunch Hits 100k

I wrote that headline and realized that readers could interpret it as either monthly revenue or subscribers. Well, according to Feedburner, TechCrunch hit 100k readers right on the money – literally. And, take a look at Technorati’s numbers…Techcrunch, Rank: 8 (43,393 links from 12,110 blogs). While the number may read 100k, I believe that TechCrunch has had a much bigger impact than Feedburner or Technorati numbers can represent here. Let’s not talk about the accuracy or relevance of Web 2.0,…

Join the Newsletter

Sign up for the newsletter.

Stay Connected
Instagram
Twitter