Posts Tagged ‘feedburner’

Engage or Die! ROI vs. ROP in Social Media

This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media.

The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications.

TechCrunch Hits 100k


I wrote that headline and realized that readers could interpret it as either monthly revenue or subscribers. Well, according to Feedburner, TechCrunch hit 100k readers right on the money – literally. And, take a look at Technorati’s numbers…Techcrunch, Rank: 8 (43,393 links from 12,110 blogs).

While the number may read 100k, I believe that TechCrunch has had a much bigger impact than Feedburner or Technorati numbers can represent here.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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