It’s with great pleasure, and a little bit of nervousness, that I announce the official availability of my new book, The End of Business as Usual.
Business, government, music, finance, publishing, everything is changing. We have a unique role in all of this as we are stakeholders in not only defining the need for change, but we are also responsible for leading transformation within our organizations. We are the architects, the mediators, and the sherpas to a new era of relevance and empowerment.
In February 2011, I have the privilege to speak at the lift conference in Geneva. But this isn’t about the conference as much as it is about an important subject that I’ve been asked to address. While this idea is nothing new to economists, theorists, futurists and other intellectuals around the world, my focus is on those who are unfamiliar with the role they play in an underground, but vital economy.
Social Shopping is not new, but it is indeed gaining significant momentum. In fact, it represents the latest leaf in the new Conversation Prism infographic set to launch next week. Twitter too, is gaining velocity in a direction many skeptics didn’t think possible, the ability to monetize the stream. Twitter is set to introduce a new ad-powered program, @earlybird – a service that appears to emulate the daily deals powering services such as Groupon with the direct to consumer link proved by @DellOutlet.
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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February 8, 2012
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