Studying the impact of innovation on business and society

Tag: followers

Best of 2010: Getting to Know Your Friends, Fans and Followers

In 2010, we were introduced to the important distinctions between monitoring and listening. At the same time, we observed an emerging dichotomy between the social graph (your personal and professional connections) and the interest graph (those who share common interests, goals, and concerns). For business strategists, publishers, and marketers, windows into the world of customers and influencers were finally jarred open to reveal the people who define online markets. In 2011, we will place greater emphasis on listening as a…

Video: A False Belief in Numbers? The bigger part of the story = who you are NOT connected to

Video: A False Belief in Numbers? The bigger part of the story = who you are NOT connected to

In the next installment in a series of conversations exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I discuss social media by the numbers. At any given moment, your “fans,” “likes,” followers, commenters, readers, are expecting personalized experiences. Simply catering to an “audience” is borderline antisocial. Addressing the needs and expectations of the social consumer and the various roles they play in business is the minimum ante to continue to sit at the…

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