Studying the impact of innovation on business and society

Tag: fourth wall

Breaking the Digital Fourth Wall Through Experiential Storytelling

Breaking the Digital Fourth Wall Through Experiential Storytelling

The fourth wall is the space that separates a performer or performance from an audience. A character, actor, author or storyteller “breaks the fourth wall” when they address the audience directly.  As an analyst, author, blogger, podcaster and creator, I am by default, in the content business. Dedicating time to produce my work matters not if no one happens upon it. But once someone discovers my work, it must convincingly pierce the fourth wall between the medium and them to…

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