Posts Tagged ‘futureworks’

Social Media News Releases

Yesterday, Todd Defren ran a short, but sweet, post to help PR pros “stop and think” in order to develop more successful SMPRs .

  • Democratize “Access”
  • Ensure “Accuracy”
  • Embrace “Context”
  • Build “Community”
  • Be “Findable”

I also added an idea or two, and in my discussion with Tom Foremski , the list is far from complete, but it is off to a great start…so stay tuned for updates.

  • Write “intelligently”
  • “Eliminate” hyperbole

Six Degrees of Social Media


Today I spent my day at the SocialMediaClub HQ working on the official announcement for the working group dedicated to developing a new, social media aware standard for press releases.

This is exciting stuff and I really believe that this is the sign of many new things to come that will (and already is) fundementally changing the PR industry and its targets.

Amanda Congdon is Popurl’ar Again


(c) Amanda Congdon

I stopped by Amanda’s place over the weekend and was pleasantly surprised to read her latest post.

According to Congdon, “I’m SOOOOOOOOOOO Popurl!!!! Wow!! My popurls collaboration is getting quite the attention.”

And according to the Popurl blog, “pop goes the url again! I’m announcing the cooperation with amanda congdon. launching in september she will remix the best urls from popurls every weekday in her own little box right on popurls.”

Cool.

New Media Release NMRCast #6

I joined Chris Heuer and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast.

NMRCast #6 - Business Wire Joins the Group is available online here.

Content summary: Just a brief update about the status of the working group, Chris’s efforts to attend the XPRL working group meeting in London, and Business Wire’s involvement.

Participants: Chris Heuer, Brian Solis, Shel Holtz.

Reaching the Blogosphere Part Duex – working with enthusiasts to attract customers

My article…Part 2 of who-knows-how-many in a series to help up-and-coming PR professionals (and those verterans who are wondering when the hell blogs became part of the PR mix) just ran on Forward Moving.

“Blogger relations is an important addition to a PR program because enthusiast bloggers within a given community/market can strongly influence consumer behavior. According to Technorati, it is tracking more than 51.5 million blogs, of which, many are speaking to and advising your customers on their next move.”

NMRCast #5 – On Air with "For Immediate Release" Regarding New Press Release Template


Last week I joined Chris Heuer, Shel Holtz, and Tom Foremeski for the latest edition of the NMR (New Media Release) for Shel Holtz’s popular For Immediate Release (FIR) podcast.

The NMRCast #5: “The Content Episode,” is available online here.

In This Edition:
New Media Release wiki
Free Josh Wolf wiki
XPRL working group website
Google Groups mailing list for New Media Release discussion (please join!)

TechCrunch 7 – Web 2.0 Party of the Summer


Photo Credit: Scott Beale, Laughing Squid

Unfortunately I had to miss what turned out to be an amazing party. I had to sneak-in one last camping getaway with the family before the end of summer. Laurence (Lo) Toney, VP Marketplace Operations, art.com, attended TechCrunch 7 and was gracious enough to provide us with his wrap-up report.


Lo Toney, Guest Blogger, PR2.0

Social Media Leads the Way – Blogs as Important as Traditional Media

Social media is becoming pervasive and more importantly, extremely influential among the people buying products and solutions.

According to a recent survey, and all the rage at the recent Search Engine Strategies conference in San Jose, Outsell, a marketing research firm, recently interviewed 7,000 professionals in corporations, government, healthcare, and academia to find out:
o How much time they spend searching and reading info for their job: 12 hours per week.
o Where they search and read that info

SocialMediaClub.org to Build a Community for Social Media Professionals

I’m very excited to be part of this movement. The first event is tonight at 6 p.m. If you can make it, please RSVP.

Event details:
Social Media Club Meeting #1
Begins: Wed, 16 Aug 2006 at 6:00 PM
Location: 857 Maude Avenue, Mountain View, CA 94043

It’s official! SocialMediaClub.org (SMC) launched today for the purpose of elevating Social Media to a higher level of professionalism. The organization will bring together different groups of social media practitioners such as bloggers, podcasters, publishers, journalists, students, artists, developers, marketers, and PR professionals.

NMRCast #4 – On Air with "For Immediate Release" Regarding New Press Release Template

Last week at Search Engine Strategies conference, I joined Chris Heuer for the next edition of the NMR cast for Shel Holtz’s popular For Immediate Release (FIR) podcast. This is an ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher.

The NMRCast #4: Press releases SEO & role of XML schemas, is available online here.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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