Posts Tagged ‘futureworks’
If you were around Silicon Valley during the 90s, then I’m sure the current Web2.0 frenzy seems familiar. If you’re fresh out of college, or if you’re a recent transplant, welcome to Bubble 2.0.
Not that this bubble is going to burst with the same “pop” as 1.0, but it does share all too familiar nuances of hype and misdirection. There are even calls to ditch 2.0 for 3.0 already.
Vic Podcaster from HotFromSiliconValley invited me to a short and sweet podcast while attending the STIRR Mixer at BlueChalk in Palo Alto on Wednesday night. (Scroll down to August 10th at the Hotfromsiliconvalley site.)
Vic is a great guy and one of the more popular attendees of the event.
Topics included FutureWorks and the agency’s philsophies, PR2.0 the blog and my views on Web 2.0.
Thanks Vic for including me on your show! Until next time..
In about a year, Michael Arrington has risen to fame and fortune through TechCrunch covering Web 2.0 startups while aligning himself with some of the most influential people in the industry. Now he is among the most influential in the industry…
A couple of weeks ago, he launched CrunchBoard to help companies and jobseekers connect and yesterday, he officially launched CrunchGear, which, according to Arrington, “will look like something between a pure blog and CNET Reviews.”
The August STIRR mixer was held last night at Blue Chalk in Palo Alto and it was a HOT event – literally. No A/C on a hot August night…but still, the place was packed until the very end.
Photo Credit: Ian Kennedy
This was STIRR’s fifth event and appeared to be its biggest to date. What sets STIRR apart is that it is an effective mix of “live” social and business networking among a highly qualified crowd of tech innovators, Web 2.0 execs, entreprenuers, VCs, bloggers, and journalists. Kudos to the STIRR team:
Blogging has grown to become a great “disruptor” for PR. For those who are unfamiliar with the clout many blogs carry today, it has substantially grown from random musings, personal experiences, and op eds to full blown reporting across every category you could imagine. Some have even become rock stars in their own right, with PR associates tripping over themselves trying to get their attention. Please jump to Forward for the rest of the article.
Please vote at NewPR!
On Monday, I joined Shel Holtz on his popular For Immediate Release (FIR) podcast for his ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher (one of the most influential blogs in the U.S.). The podcast is available online at http://forimmediaterelease.biz/index.php/weblog/C5/
With an image like this, I guess it’s fair to summarize the following article in this way, “benchwarmers can not drive successful brands and businesses. And businesses who choose to sit on the sidelines can never win a game.”
Last week’s Stirr event was definitely an indication that Silicon Valley is ready to socialize and network again. Yes, I know…before you start attributing everything to the hype of Web 2.0 and offer your premonitions of dotbomb 2.0, please read between the lines of the following wrap-up.
The truth is that a group of energetic and optimistic folks decided to help reconnect Silicon Valley and generate the impression that we are all ambassadors for the next chapter in technology innovation:
Marketing to electronics companies and electronic engineers requires than marketing to other audiences/industries.
Q. What’s unique/different about marketing to IT?
A. 1st of all, the marketing landscape is completely different than just a few years ago. The channels of influence are varied and in many cases, traditional platforms for influence have shifted in favor of more p2p (peer to peer) aggregation networks emerge. The difference is extreme. Electronics companies and electronic engineers work within a different paradigm. Their produce development lifecycle is constantly expedited, developing products according to Moore’s law as well as expected market demand. The lifecycle for most electronics are unbelievable short compared to other products in most industries. Product mangers and engineers have their blinders on in order to meet goals. They’re looking for solutions that will help them. They simply don’t have time or interest in hype.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.