Posts Tagged ‘gapingvoid’

A Manifesto for Building Relationships in the Digital Era

Vocus-Brian_Solis_E-Book_FINAL2_pdf__page_8_of_39_

Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons. That work was originally brought to life in #WTF (What’s the Future of Business). The engagement around Hugh’s work eventually spilled over from print to online with readers sharing their favorite Hugh cartoons via Tweets, Instagrams, Vines, Pinterest, et al.

17 Cartoons that Will Change Your Business

17_WTF_Cartoons_v1.pdf__page_1_of_24_

When writing my new book, What’s the Future of Business, Changing the way businesses create experiences, I felt that text wasn’t enough. So, I sought the wit and creativity of my good friend from the ole Web 2.0 days Hugh MacLeod aka @gapingvoid to help summarize each chapter in the form of a toon. Then we got to talking, why limit the cartoons to just the book?

Q&A: Why the Future of Business is Shared Experiences

Jeff Ashcroft (@JeffAshcroft) along with @TheSocialCMO host the popular #MMchat (Marketer Monday) every week at 8 p.m. eastern on Twitter. It’s a rapid fire exchange not only between the organizer and the guest but also everyone following along #MMchat. It certainly makes for exciting dialog in real-time and also later when the full transcript is published. I recently joined them to discuss the future of business and why now is the time to become the hero in your hero’s journey. I’ve recreated our exchange (each in 140 characters or less) for you here…

I’m proud to announce that my new book, What’s the Future of Business, is now available

It is with the utmost excitement that I finally announce the availability of What’s the Future of Business, Changing the way businesses create experiences (www.wtfbusiness.com). You can get it now at Amazon, B&N, iTunes. It’s also available for Nook and Kindle.

It’s been a long journey to this point. Following my last book, The End of Business as Usual, I set out to answer an important question, if this is the end of business as usual, then what‟s next and what do we do about it?

Social Media as the Next Web


Source: GapingVoid

“The World Wide Web is the universe of network-accessible information, an embodiment of human knowledge.” - Tim Berners-Lee, Web inventor, founder, the World Wide Web Consortium (W3C), source

Build Bridges Between Aspiration and Realization

Hugh MacLeod is not only a friend, but also someone whose work I admire, follow, and respect. When he asked me to contribute a post for his evocative “Remember Who You Are” series, I responded posthaste.

Throughout life, we’re introduced to so many important lessons and proverbs and most of the time, we’ll listen, but not really hear and embrace their message and purpose. Every now and then however, we’re introduced to something so profound that it changes our outlook and redirects our current course, rewriting our future with every step we take forward.

New Communication Theory and the New Roles for the New World of Marketing

In the era of the “new” social Web, communications is actually evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.

Over the years, communications has evolved into a one-way distribution channel that broadcasts messages at target audiences. In the process, communications stopped being about communication, focusing instead on the marketing aspects of top-down message push and control, what we now commonly refer to as marketing communications aka marcom. Marcom embodies traditional and new marketing branches that include advertising, PR, Web/interactive, event, among many other disciplines (depending on the organization).

Starting the Conversation on June 11th in Palo Alto


Artwork by Hugh McLeod of Gapingvoid

All too often I hear from proactive people that want to engage in social media, but don’t necessarily know where to start. Then there are those who do participate through blogs, social networks, and other social tools, but aren’t quite sure how to tie it all together into a bona fide business-oriented campaign.

Microsoft PR Sparks a Blogstorm of Support and Outrage

Microsoft Vista Launch Campaign
Image Credit: istartedsomething.com

I just read over on Techmeme that Microsoft PR may be digging itself deeper into another potential PR fiasco. There is a blogstorm out there with dozens of bloggers, myself included, casting opinions. Many of which I don’t necessarily agree with. I had to find out for myself, so I contacted several of the privileged bloggers who already have the notebook as well as other PR leaders to discuss the topic.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • Attention is a currency
  • 8 bit Graffiti by #Invader in Paris

ARCHIVE