Studying the impact of innovation on business and society

Tag: gatekeepers

When Will the Social Media Gatekeepers Arrive?

Guest post written by Ian Greenleigh, Social Media Manager at Bazaarvoice. Follow him on Twitter: @Be3D – This is not a commercial post, but solely the views of Mr. Greenleigh Imagine it is 1881, three years since the printing of the first phone book and the founding of the first telephone exchange company. You’re one of the fortunate few with access to a telephone. Some have been grumbling that the device is a mere novelty, a passing fad. Others predict…

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