On November 13th, 2008, Geoff Livingston and I quietly celebrated the bookversary of Now is Gone, one of the first books that tackled the subject of social media and new PR strategies for corporate marketers and communicators.
As Geoff pointed over out at LivingstonBuzz, the book has earned tremendous milestones:
Co-Author, and very good friend, Geoff Livingston, emailed with great news. Now is Gone is listed in The Wall Street Journal as a resource for businesses looking to understand and embrace Social Media as an extension to their corporate marketing initiatives. Congratulations Geoff…I think we’re truly contributing something very useful to the community.
At the very least, and ideally, it’s all we hoped for…to be regarded by those we want to help as a resource for them. Thank you to Scott Monty for helping with the story.
Only 14 days until the release of Now is Gone and to get things rolling, Geoff Livingston and I are recording a series of weekly podcasts to discuss the seven principles of community engagement uncovered in the book.
I’m happy to announce that Now is Gone is on Amazon.com and is available for pre-orders.
Now Is Gone – A Primer on New Media for Executives and Entrepreneurs, explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions.
Several months ago, good friend Geoff Livingston asked me to work with him to develop a book that helps communications professionals understand and embrace new media. Geoff’s a smart guy and probably didn’t need my help to write this book, but I welcomed the opportunity to work with him.
The result is Now Is Gone – A Primer on New Media for Executives and Entrepreneurs and it’s set to hit the market in October 2007.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.