Posts Tagged ‘geoff+livingston’

Now is Gone Celebrates First Anniversary

On November 13th, 2008, Geoff Livingston and I quietly celebrated the bookversary of Now is Gone, one of the first books that tackled the subject of social media and new PR strategies for corporate marketers and communicators.

As Geoff pointed over out at LivingstonBuzz, the book has earned tremendous milestones:

- Thousands of people have read the book

- We’ve received hundreds of thank yous from folks who said it changed their business life

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The Wall Street Journal Recommends Now is Gone

Co-Author, and very good friend, Geoff Livingston, emailed with great news. Now is Gone is listed in The Wall Street Journal as a resource for businesses looking to understand and embrace Social Media as an extension to their corporate marketing initiatives. Congratulations Geoff…I think we’re truly contributing something very useful to the community.

At the very least, and ideally, it’s all we hoped for…to be regarded by those we want to help as a resource for them. Thank you to Scott Monty for helping with the story.

Now is Gone is “Now” an Award Winning Book

What a surprising and incredible way to end an unbelievably tumultuous week.

Good friend and co-author Geoff Livingston and I were informed that our book, Now is Gone, was awarded Silver in Axiom’s 2008 Business Book Awards. We tied Linda VandeVrede’s book, Press Releases Are Not a PR Strategy, in the Advertising/Marketing/PR/Event Planning category.

More than 400 books were judged for the awards, and a little more than a 100 won medals. The official awards ceremony is in New York on March 10!

The Art of Letting Go: Now Is Gone Podcast Series #3

On the heels of the official book release, Geoff Livingston and I continue our podcast series discussing the seven principles of community engagement uncovered in Now is Gone.

  • Message control is the antithesis of social media, which enables people to communicate
  • The video “The Break-Up” serves as the ideal example of this culture clash (just replace the word “Advertising” on his shirt with “Public Relations” and play along

Participation Is Marketing: Now Is Gone Podcast Series #2

As the official Social Media Release from Bartelby Press hitting the streets today, so does part two of our podcast series discussing the seven principles of community engagement uncovered in the upcoming book, Now is Gone.

In the “Participation Is Marketing” podcast we discuss:

  • Most companies make the mistake of assuming that merely publishing blog posts is all they need to do to “participate.”
  • Participation requires a shift from organizational-centric based communications to customer or community-centric communications – Think Customer Service 2.0.

Now is Gone Podcast Series #1 – Audience Versus Community

Only 14 days until the release of Now is Gone and to get things rolling, Geoff Livingston and I are recording a series of weekly podcasts to discuss the seven principles of community engagement uncovered in the book.

The book is available for pre-orders at Amazon.com.

You can download Podcast #1 here or stream it from the Now is Gone blog.

Podcast #1 – Audiences versus Communities

- One-way communications to audiences versus two-way conversational marketing within communities

Now is Gone on Amazon.com; Pre-orders Open

I’m happy to announce that Now is Gone is on Amazon.com and is available for pre-orders.

Now Is Gone – A Primer on New Media for Executives and Entrepreneurs, explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions.

Now is Gone Book Cover Ready to Print

Just wanted to share the good news that the cover for Now is Gone was finalized and is ready to go. It should be listed on Amazon soon.

Thanks again to Geoff Livingston for including me in the development of this book.

Now Is Gone explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions.

Connect on Twitter, Jaiku, Pownce or Facebook.

Now is Gone Set to Publish in Late October

Several months ago, good friend Geoff Livingston asked me to work with him to develop a book that helps communications professionals understand and embrace new media. Geoff’s a smart guy and probably didn’t need my help to write this book, but I welcomed the opportunity to work with him.

The result is Now Is Gone – A Primer on New Media for Executives and Entrepreneurs and it’s set to hit the market in October 2007.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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