Posts Tagged ‘get satisfaction’

An Interview with Get Satisfaction on the Future of Service, Media and Business

In the past, I had the good fortune of working with the Get Satisfaction team to help brands embrace new media to improve customer relationships.  During those early years, I learned a great deal about the process and corresponding hurdles that face change agents as organizations evaluate new technology to socialize CRM. I also began what would later become years of immersion in understanding and defining the role leadership plays in changing organizational culture and methodologies to help businesses truly get closer to customers. Along the way, I met Jeff Nolan, at the time, a venture capitalist and later an operational executive. Jeff is now VP of Product Marketing at Get Satisfaction and we recently spent some time together talking about, well, everything. It was a great discussion that ended up as two posts…”Brevity and Depth: Part 1 and Part 2.”

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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