Studying the impact of innovation on business and society

Tag: getsatisfaction

An Interview with Get Satisfaction on the Future of Service, Media and Business

In the past, I had the good fortune of working with the Get Satisfaction team to help brands embrace new media to improve customer relationships.  During those early years, I learned a great deal about the process and corresponding hurdles that face change agents as organizations evaluate new technology to socialize CRM. I also began what would later become years of immersion in understanding and defining the role leadership plays in changing organizational culture and methodologies to help businesses truly…

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