Guest post by Gib Bassett (@gibbassett), firstname.lastname@example.org
“Businesses today must invest in experiences because that’s what people want.” – Brian Solis
So says Brian in this recent post. He goes on to qualify this statement further, saying people today simply don’t care about products, services or offers. What they desire and what they respond to with regularity are superior experiences. I don’t think this is limited to Millennials either – we are all being conditioned to have affinities for businesses that deliver superior customer experiences.
Guest post by Gib Bassett (@gibbassett), Global Program Director, Consumer Goods, Teradata
There’s no question that the shopping journey has been disrupted by consumer behavior in online, social media and mobile channels. What’s less certain, especially within the branded consumer products industry, is the best way to serve this now commonplace “connected consumer.” The pursuit of this answer, and the quest to learn more about connected consumers, is commonly referred to as “digital transformation.”