Going Global by Going Local: Why localization improves engagement

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• January 3, 2012
• 28 Comments

Part 15 in an ongoing series that serves as the prequel to my new book, The End of Business as Usual…

The world is becoming a much smaller place. But even with social media contributing to a globally connected society, businesses that continue to take a global approach to social content and engagement may be missing opportunities for greater resonance and relevance. While a global presence is necessary for any organization hoping to connect with customers around the world, placing reliance on one prevailing strategy is just the beginning. In any web strategy, including social and also mobile media, localization is king.

The State of Social Media Around the World 2010

• February 8, 2010
• 444 Comments

If you were to look at Social Media the United States and many other parts of the world, you would believe that the world of Social Media was flat, dominated by social continents including Facebook, Twitter, blogs, YouTube, and Flickr. As we zoom in, we visualize other established and emerging social services that depict provinces and outlying settlements of our social atlas.

Facebook Slowly Taking Over the World, Now at 250 Million Users

• July 20, 2009
• 136 Comments

Mark Zuckerberg proudly announced on the Facebook blog this week that the popular social network continues its global dominance jumping from 200 million to 250 million users. To commemorate the milestone, Facebook created a  map that visualizes connections and adoption worldwide.