Social Media’s Impending Flood of Customer Unlikes and Unfollows

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• October 4, 2011
• 68 Comments

This is part two in a short series to introduce The End of Business as Usual…originally posted on Harvard Business Review (edited)

Study: Will You Abandon Facebook in Favor of Google+?

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• August 4, 2011
• 79 Comments

The question seems premature or perhaps over dramatized, but I ask it with all sincerity. Whether the answer is yes or no or if the answer is not yet within grasp, think about the question at any level you wish and try to answer it. It is the process of thinking through the strengths and weaknesses of Facebook and Google Plus where you discover what each network means to you and why and how you will divide your time and focus in each. Or, you may uncover reasons to jump from one network to the other or pull the plug all together. It’s a healthy exercise to help you find balance and reconnect with your core values that drive productivity and fulfillment.

Google will not run Circles around Facebook, but it gets a +1

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• July 19, 2011
• 108 Comments

While there are already countless articles about Google+ and many more sharing up-to-the-minute statistics to emerge from the burgeoning network, I reserved my thoughts until now. I needed time to think about it.

Part FriendFeed, part Google Buzz, part Facebook, part Google.com and all of its properties, Google Plus represents a fresh approach to social engagement not seen at this level since the early days of Twitter. In the U.S., we have only a few top traditional TV networks, CBS, ABC, and NBC. In social networking, we now have a top three to compete for the online attention of not only Americans, but also the world–Facebook, Twitter, and Google+.

New Media and the Future of Business

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• January 12, 2011
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I was recently interviewed by Israel’s BuzzInNews about new media and business. The conversation was translated from Hebrew to English, to share with you here as well. The discussion explores the evolution of social media in business from attention economics to B2B to ROI and concluding with a discussion of the brewing cold war between Google and Facebook.

Introducing ReSearch.ly – A Window into Twitter’s Interest Graphs

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• December 2, 2010
• 27 Comments

Among the many hats I wear, I’m a design and business adviser to several technology startups. However, in certain circumstances, I take a more prominent role to help develop the products and services that I need in my work. Over the years, I’ve developed a working relationship with PeopleBrowsr and serve as the company’s Chief Data Analyst. Together, we’ve issued several reports and will continue to do that and more.

Google and the Rise of Facebook

• November 22, 2010
• 95 Comments

In 2007 I said that Facebook would be the home page for your personal brand. Now it seems that Facebook is officially setting out to become your homepage period.

The other day I logged into Facebook and noticed a new message at the top of the screen. I was presented with a simple way to make Facebook my homepage so that I could see “what’s happening with friends as soon as I opened my browser.”  And, I’m not the only one.

Facebook Groups Give Rise to Social Nicheworking

• October 11, 2010
• 241 Comments

Facebook announced a new platform for Facebook Groups recently. Rather than jump into the fray to share my immediate reactions, I opted to instead allow the news and its promise settle.

Like many, my initial reaction was that of disappointment. After all, I was almost immediately bombarded with emails notifying me that I was added to groups where I did not request nor authorize membership. Plus, I was subsequently hammered with email updates as new group members added their commentary to the various group walls.

Facebook Around the World

• May 21, 2010
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In March 2010, Facebook emerged as the top search term at Google, Bing, and Yahoo according to Experian Hitwise. Bing reported that 2.6% of all searches were dedicated to Facebook with Google at 1.17%.

To say that Facebook is capturing the minds and search boxes of people in the U.S. and around the world would be a gross understatement.

The Human Algorithm: How Google Ranks Tweets in Real-Time Search

• February 1, 2010
• 139 Comments

In 2009, Google struck a deal with Twitter, rumored at $15 million, to integrate tweets into keyword related Google searches. And last month, Google also integrated real-time search technology to surface blog posts and news content as they hit the Web – dramatically improving the previous five to 15 minutes its spiders would take to crawl the Web. I should also note that Collecta also offers the ability to search the real-time Web, but its results also include popular networks within the social Web. Between Google and Collecta, Twitter Search is starting to show its age.

Social Media Accounts for 18% of Information Search Market

• October 28, 2009
• 78 Comments

Source: Shutterstock

As consumers, I think you’ll agree, prior to making any decision purchase, most of the time, our journey begins with a combination of online search and real world conversations with friends, family and peers. As the Web matures, a greater volume of our attention and focus continues to shift from other mediums to the Web for not only purchase considerations but also for content discovery.

It’s how we learn.

It’s how we stay connected.