Posts Tagged ‘google’

Social Media Releases In Action

I recently ran “The Definitive Guide to Social Media Releases,” which has received some great feedback. Thank you everyone!

Even though it’s a blog post, it doesn’t mean that its shelf life is merely limited to the brief period of time in between new posts. I’d like it to live on and evolve over time as we learn more about SMRs. And, you’re a big part of that evolution.

The Definitive Guide to Social Media Releases

The Social Media Release is back in the spotlight once again and its sparking conversations, inspiring experiments, and raising confusion along the way.

This time, intent and distribution take center stage.

Good friends Todd Defren and Christopher Lynn took the time to research how wire services are positioning their products for Social Media. Todd posted the results here. Great work guys!

Basically, when you call your local representative, you’re presented with the following capabilities.

Google Buys Jaiku, Lifestreams Go Mainstream

Disclosure, Jaiku is a client of FutureWorks and all opinions here are my own.

Jaiku confirmed today that Google *hearts* the lifestream/microblog underdog, officially announcing that the previous rumors of a potential acquisition were true.

The first question that I’ve been asked over and over again was why didn’t Google acquire Twitter and whether or not I think Yahoo will be forced to respond with the acquisition of Twitter or Pownce.

Top iPhone Applications for PR and Marketing Professionals

The iPhone is gaining traction as not only the must have gadget of the year, but also as an effective tool for mobile professionals. Rather than continue gushing about a device that I am forced to love, I will continue to post new stories when I find new ways to justify its value beyond a killer iPod with phone and Web functionality.

Introducing Office 2.0OLS


Last year, at Ismael Ghalimi’s Office 2.0 Conference in San Francisco, I was more than encouraged about the future of shifting from a traditional PC/server software-based architecture to an anywhere, anytime Web-based collaborative office. 2007 is the new 1984 – meaning Office 2.0 applications represent to consumers what Apple meant to PC users over 20 years ago.

WebGuild Hosts SEO for Web 2.0 at Google HQ

Daya Baran, president of WebGuild, let me know about an event that they are hosting on November 29 at Google.

Event focus:
* How web 2.0 companies can increase their traffic and ranking using search engines.
* Why all content can’t be tucked away behind a membership login?
* How to open up internal data to the search engines without compromising user privacy?
* Structural barriers limiting indexability and maximizing the spiderability of web sites.

WebGuild Annual Conference – Ram Schriram Keynote

It was billed as an alternative to O’Reilly’s upcoming Web 2.0 conference in San Francisco.

Was it? No.

Was it related to Web 2.0? Not really.

Was it still useful? Yes.

10/19/06 Webguild Annual Event – Web 2.0, the New Web

10/19/06 Webguild Annual Event – Web 2.0, the New Web
Bambi Francisco and Roland Vogl, Esg.

October 2006 STIRR 1.7 Founder’s Mixer

I recently had the opportunity to sit down for lunch with Sanford Barr and Dan Arkind. I’ve also held a few conversations with Joanne Wan and Sean Ness to discuss STIRR. Their vision for STIRR is united as they bring together the people driving the new tech economy forward. STIRR is by far the industry’s biggest, concentrated, most powerful, must-attend tech mixer out there, and it is only continuing to grow. Why? Because they control the attendee registration – invitees, qualified referrals, all business leaders in their own right.

More Web 2.0 Exit Strategy Badges

Marco Rosella recently ran a post on Web 2.0 exit strategy badges and prepping for the upcoming Web 2.0 Conference in San Francisco. I also covered it and offered a few more suggestions.

Well, the creativity never stops I guess, so I’m publishing a few more ideas to complement Marco’s initial line-up of exit badges.

Web 2.0 Exit Strategy Buttons

Web 2.0 Exit Strategy Buttons

Web 2.0 Exit Strategy Buttons

Web 2.0 Exit Strategy Badges

Trexy Blazes the Search Trail


I missed Trexy at the recent SES show in San Jose. Co-founder Megan Hamilton was persistent, yet extremely polite, so I promised I’d follow through on a post.

Trexy was started by brother and sister team , Nigel and Megan Hamilton. They grew up in Australia and are now living in London. They have been on a mission for the last four years to create the best search engine possible. With only sweat capital to spend, they rolled up their sleeves and created the technology behind Trexy.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
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  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo