Studying the impact of innovation on business and society

Tag: green

Doing Good Means Good Business: Peter Glatzer and Adrian Grenier Make SHFT Happen

Doing Good Means Good Business: Peter Glatzer and Adrian Grenier Make SHFT Happen

Conversations about the environment and sustainability are important. But, there may be a prevailing sense that those doing the talking might inadvertently create an “us versus them” conversation. Instead, there is an opportunity to consider everyday lifestyle center point to then examine how the choices we make impact society from a personal point of view. Lifestyle is also something that’s aspirational and as such, requires an ecosystem to inform and empower our everyday decisions without reproach. “SHFT Environmentalists Say” SHFT…

Lexus Debuts Darkcasting: A New Social Web Series

I recently had the opportunity to work with the Lexus team on an creative new project, Darkcasting, the company’s new social web series designed to launch the Lexus CT 200h. The Lexus CT 200h is a new compact full hybrid, equipped with some very compelling features as well as various driving and atmosphere modes to suit the many moods of the person in control – seriously. I was cast in the series without obligation to blog or tweet. But, I…

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