Posts Tagged ‘groups’

Facebook Groups Give Rise to Social Nicheworking

Facebook announced a new platform for Facebook Groups recently. Rather than jump into the fray to share my immediate reactions, I opted to instead allow the news and its promise settle.

Like many, my initial reaction was that of disappointment. After all, I was almost immediately bombarded with emails notifying me that I was added to groups where I did not request nor authorize membership. Plus, I was subsequently hammered with email updates as new group members added their commentary to the various group walls.

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Group Mentality: Twitter to Debut Lists

Long available using third-party Twitter tools such as PeopleBrowsr or TweetDeck, Twitter is readying the release of lists, or otherwise known in other networks (FriendFeed) as groups.

This is welcome, albeit overdue, feature that allows users to categorize and organize information based on themes, interests, action items, locales, and friends/peers for future reference, followup and sharing.

The Twitter blog goes into greater detail (note the fact that lists are public by default):

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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