Distributed Conversations and Fragmented Attention

• April 13, 2008
• 9 Comments

There’s an incredible discussion circling the blogosphere aka The 250 aka The Echo Chamber regarding distributed conversations and the potential loss of control of our content.

Normally I don’t let myself get caught up in every popular meme cycle, but this is a informative and important conversation and personally I think it’s worth your time. And, it just so happens to be a natural extension to my recent post, “Ladies and Gentlemen, The Conversation Has Left the Building,” which explores how conversations are slowly migrating away from blogs and moving to micro social networks such as Twitter, Pownce, Jaiku, FriendFeed, and now, Shyftr (more on Shyftr later).

Will The Real Social Media Expert Please Stand Up?

• April 9, 2008
• 41 Comments

Social Media is everything you know and nothing about what you think or do in marketing. Sounds strange eh? It’s true though.

Think about how you approach marketing campaigns today and the picture will become a bit clearer.

- You evaluate target demographics.

- Develop strategic messages.

- Conduct an audit or focus group.

- Revise messages and fine-tune the plan.

- Determine the broadcast mechanisms to push your content.

- Go live.