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Tag: guy+Kawasaki

Recommended Reading – October 2, 2007

The Seven Principles of Community Building: Geoff Livingston reviews the 7 principles of community building Twelve things journalists can do to save journalism: Howard Owens lists 12 steps for journalists to save journalism The problem with newspaper blogs is… Jeff Jarvis argues that newspapers should not be big brands but big collections of brands Ten Questions with Chris Brogan: Guy Kawasaki interviews Chris Brogan on Social Media and Twitter The Conversation: Carlie Flossberg explains the value of blogging to people…

Crisis Communications 2.0 – Apple and the iPhone Price Bomb

One week following the aftermath, it’s worth another look to dissect and analyze what went right and what went horribly wrong in order for PR people to understand how to prevent crises and also know how to react when they inevitably arise. Gasp. Is it true? Can apple actually “do” wrong? Yes indeed, but before you can call em on it, Steve Jobs swoops in and saves the day, again. Yes, we all know by now that Apple reduced the…

Why PR Doesn’t Work and How to Fix It

Click here to read this article using ThinkFree Docs There have been a series of interesting posts, comments, and opinions regarding why PR doesn’t work and why so many CEOs have a bad taste in their mouth at the mere mention of public relations. Industry veteran, financier, and marketing evangelist Guy Kawasaki sparked the latest thread with his post, “The Top 10 Reasons Why PR Doesn’t Work.” Kawasaki then followed up with DIY PR, a guide to “do it yourself”…

Microsoft PR Sparks a Blogstorm of Support and Outrage

Image Credit: istartedsomething.com I just read over on Techmeme that Microsoft PR may be digging itself deeper into another potential PR fiasco. There is a blogstorm out there with dozens of bloggers, myself included, casting opinions. Many of which I don’t necessarily agree with. I had to find out for myself, so I contacted several of the privileged bloggers who already have the notebook as well as other PR leaders to discuss the topic. Welcome to Crisis Communications 2.0.Microsoft’s intention…

This week: The Art of Start and Launch: Silicon Valley

My friend Zoli Erdos let me know about two important events coming up this week. On November 8, 2006, make plans to attend The Art of Start and Launch Silicon Valley produced by SVASE and Garage.com. The Art of the Start is a conference dedicated to helping entrepreneurs succeed. It runs from 8 a.m. to 3:30 p.m. Start-up authority and popular business author Guy Kawasaki and experts from Garage, along with Silicon Valley leaders and mavericks, venture capitalists, and successful…

Revisiting Guy Kawasaki’s "How to Suck Up to a Blogger"

In February, Guy Kawasaki wrote an extensive article that was in essence, a strategy guide to strengthen the bridge and enhance the likeliness for PR and communications professionals to reach influential bloggers. Yes, I know, February…that was a lifetime ago in Silicon Valley. But, I think this article will only gain greater relevance as time goes on and is more important today than it was just several months ago. Let’s, for the sake of editorial continuity, agree that blogs are…

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