Studying the impact of innovation on business and society

Tag: hack

Think Like a Startup: Growth Hacking Introduces New Marketing Hacks to Businesses

Think Like a Startup: Growth Hacking Introduces New Marketing Hacks to Businesses

Do more with less! Sound familiar? This is a statement I hear in almost every strategy and planning meeting I attend on behalf of enterprise and startup clients alike. The idea of course is to accomplish great feats, beyond the output or achievements of years gone by, without the previous resources exploited over time. Several years ago, I adopted a way of thinking to help me realize that how things are done today isn’t indicative of how they could be….

Facebook: Can It Keep Growing?

Facebook: Can It Keep Growing?

Guest post by Ekaterina Walter (@ekaterina), a social innovator at Intel and the author of “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg” This question has been of great interest to investors since the 2012 IPO that saw the company valued at $100 billion. Facebook already has 1 billion users worldwide and 44% of all internet users have a profile. Facebook pages make up one in five page views on the internet. So is…

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