Studying the impact of innovation on business and society

Tag: help

Top 10 Ways to Become a Real Social Media Expert

The headline is shared mostly in jest, but this topic is one worthy of serious attention. The question at hand is whether or not the general advice shared in popular blogs and books when designed to be snappy, shareable, and consumable, help or hinder the ability to learn critical and important lessons in social media. I recently read a post by Alan Maites that used an article that I wrote for AdAge as the nexus for an industry-wide quest to…

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