Studying the impact of innovation on business and society

Tag: Howard Greenstein

Social Media Club Forms Working Group to Develop New Standard for Press Release

On the heels of its official launch, Social Media Club (SMC) formed the Media Release Working Group to begin development of the hRelease , a new standard for modernizing the traditional press release for a Web-centric world. The Media Release Working Group will work closely with the Microformats community, while evaluating other technologies such as XPRL, XBRL, and NewsML to establish a standard way of organizing, tagging, distributing, and sharing ‘official’ organizational communications among blogs and other online communities. The…

Six Degrees of Social Media

Today I spent my day at the SocialMediaClub HQ working on the official announcement for the working group dedicated to developing a new, social media aware standard for press releases. This is exciting stuff and I really believe that this is the sign of many new things to come that will (and already is) fundementally changing the PR industry and its targets. Some of the most influential, smart, and visionary people are already on board, including: Chris Heuer, Social Media… to Build a Community for Social Media Professionals

I’m very excited to be part of this movement. The first event is tonight at 6 p.m. If you can make it, please RSVP. Event details: Social Media Club Meeting #1 Begins: Wed, 16 Aug 2006 at 6:00 PM Location: 857 Maude Avenue, Mountain View, CA 94043 It’s official! (SMC) launched today for the purpose of elevating Social Media to a higher level of professionalism. The organization will bring together different groups of social media practitioners such as bloggers,…

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