Studying the impact of innovation on business and society

Tag: H&R Block

Empowering Employees with Social Media Improves Customer Relationships and Grows Revenue

Empowering Employees with Social Media Improves Customer Relationships and Grows Revenue

Employee empowerment is about creating brand advocates to scale customer relationships and effectively compete in new digital markets. Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing to boost awareness and demand. Customers demand engagement, in real time, and that takes human beings, training, and support. In January 2014, the San Francisco Chronicle, one of the country’s oldest remaining metropolitan newspapers, opened a technology…

Join the Newsletter

Sign up for the newsletter.

Stay Connected
Instagram
Twitter