Posts Tagged ‘hrelease’
Disclosure: I am collaborating with Anheuser-Busch on the creation and release of AB-Extras.com
Today Anheuser-Busch announced AB-Extras.com – a social media destination for Bud fans 21 years of age and older to reveal the human element and stories behind the ads that will premier during the Big Game.
AB-Extras.com is a unique social platform for the internal PR team at Anheuser-Busch to also work more effectively with traditional and digital press and bloggers using the tools and services that they rely upon to publish and share stories.
Note: This post originally ran on TechCrunch, “SEC To Recognize Corporate Blogs as Public Disclosure. Can We Now Kill the Press Release?”
Here’s the director’s cut, “SEC To Recognize Corporate Blogs as Public Disclosure, What This Means for Wires and Press Releases”
For several years, Sun CEO, Jonathan Schwartz has lobbied the SEC to allow disclosure of financial information through corporate blogs. In a landmark announcement, it seems that Mr. Schwartz may indeed get his wish, and with it, a historical decision that could break the age-old shackles that bound businesses to traditional media and distribution channels in order to satisfy full disclosure.
Thank you to Erick Schonfeld and Michael Arrington for giving me the opportunity share my vision, and experience, on the evolution of the press release on TechCrunch.
There’s certainly no shortage of opinions on where we are and where we need to be in order to improve the working relationships between PR and bloggers, journalists, and analysts and the brands we ultimately represent – including our own.
There are just better ways to share information, and hopefully, this post helps you.
Today, along with Shel Holtz, Chris Heuer, Todd Defren, Shannon Whitley, and the Society of New Communications Research (SNCR), we are officially announcing that the IABC will take a leadership role in the Social Media Release Workgroup.
Through cooperation with IABC and SNCR, the Workgroup receives an incredible boost in resources and visibility to help define real world standards and provide usable and helpful resources for PR professionals to understand the intentions and role of SMRs and how to create and distribute them.
There is certainly no shortage of discussions related to the Social Media Release. It’s like that old saying. For every one person who speaks up, you can bet that it represents a greater collective of sentiment within the public. So, for every post or article on the Social Media Release, you can bet that there are countless PR veterans, emerging professionals, and students are who are intrigued, confused, supportive, or against the notion of a new platform for sharing, distributing, and hosting news and ensuing conversations.
I recently had the opportunity to discuss the Social Media Release with Shel Holtz for IABC‘s official podcast, Cafe2Go.
As Shel asks, “Why are we talking about the Social Media Release on Cafe2Go?” The short answer is that the IABC is assuming a role in the development of SMR standards. An official announcement is slated for mid-week next week that will go into more detail.
The conversation about Social Media Releases (SMRs) as well as the tools to create them continue – albeit slowly. Each time someone introduces something new, we place a new stake in the ground and reignite an important conversation.
Maggie Fox released a new Social Media service called Digital Snippits(tm). Congratulations Maggie, it’s a very polished and useful solution that will help your clients expand their options when running proactive communications campaigns. And, I’m being genuine when I say that Maggie has done a great job. She’s gets it…
Duncan Riley, whom I greatly admire and respect, offered a very enlightening response to a recent question posed concerning the distribution of Social Media Releases on Gooruze, a new social network dedicated to helping marketing, advertising, search, and PR professionals learn, share and grow together. Disclosure, Duncan and I are among the eight founding “gooruze.”
His points are very important and worth sharing as they will make us “think” about how, when, where, and why to use social media releases, if at all.
Todd Defren and Brian Solis.
The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall.
In the first post of this series, I asked for your help in laying the press release to rest – as it exists today. Unfortunately, today’s release has evolved into a collection of posturing, hyperbole, and canned quotes that have very little impact on the ability to generate significant news coverage.
One of the most important takeaways of the last article was that a significant percentage of customers are reading press releases directly through search engines as well as Google and Yahoo news.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.