Hugh MacLeod is not only a friend, but also someone whose work I admire, follow, and respect. When he asked me to contribute a post for his evocative “Remember Who You Are” series, I responded posthaste.
Throughout life, we’re introduced to so many important lessons and proverbs and most of the time, we’ll listen, but not really hear and embrace their message and purpose. Every now and then however, we’re introduced to something so profound that it changes our outlook and redirects our current course, rewriting our future with every step we take forward.
In the era of the “new” social Web, communications is actually evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.
Over the years, communications has evolved into a one-way distribution channel that broadcasts messages at target audiences. In the process, communications stopped being about communication, focusing instead on the marketing aspects of top-down message push and control, what we now commonly refer to as marketing communications aka marcom. Marcom embodies traditional and new marketing branches that include advertising, PR, Web/interactive, event, among many other disciplines (depending on the organization).
Image Credit: istartedsomething.com
I just read over on Techmeme that Microsoft PR may be digging itself deeper into another potential PR fiasco. There is a blogstorm out there with dozens of bloggers, myself included, casting opinions. Many of which I don’t necessarily agree with. I had to find out for myself, so I contacted several of the privileged bloggers who already have the notebook as well as other PR leaders to discuss the topic.
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