Posts Tagged ‘iabc’
Today, along with Shel Holtz, Chris Heuer, Todd Defren, Shannon Whitley, and the Society of New Communications Research (SNCR), we are officially announcing that the IABC will take a leadership role in the Social Media Release Workgroup.
Through cooperation with IABC and SNCR, the Workgroup receives an incredible boost in resources and visibility to help define real world standards and provide usable and helpful resources for PR professionals to understand the intentions and role of SMRs and how to create and distribute them.
There is certainly no shortage of discussions related to the Social Media Release. It’s like that old saying. For every one person who speaks up, you can bet that it represents a greater collective of sentiment within the public. So, for every post or article on the Social Media Release, you can bet that there are countless PR veterans, emerging professionals, and students are who are intrigued, confused, supportive, or against the notion of a new platform for sharing, distributing, and hosting news and ensuing conversations.
I recently had the opportunity to discuss the Social Media Release with Shel Holtz for IABC‘s official podcast, Cafe2Go.
As Shel asks, “Why are we talking about the Social Media Release on Cafe2Go?” The short answer is that the IABC is assuming a role in the development of SMR standards. An official announcement is slated for mid-week next week that will go into more detail.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.