Studying the impact of innovation on business and society

Tag: ibm

Why I Study Disruptive Technology AND People

Why I Study Disruptive Technology AND People

Sometimes I struggle with trying to stay present and relevant. There are so many thought leaders and personalities with exceptional marketing behind them. All I can do is share my work and hope it finds and helps you in your work. Every now and then, I open my door to personal interviews. I did just that for Kimberly McSweeney. I wanted to share that discussion with you here… Why do you study technology and its impact on society? What first sparked your…

What Makes a Truly Great Experience?

What Makes a Truly Great Experience?

I’ve been working with IBM over the past several years on everything from the future of work to cognitive computing to social business to smarter commerce. Most recently, IBM and I have partnered on something a bit more experiential. The Commerce, Mobile and Social team at IBM selected X: The Experience When Business Meets Design as the company’s latest title for its monthly book club. As part of the club, IBM hosts a series of activities for employees and the…

The Insider’s Guide to Digital Transformation and the Path to Innovation

The Insider’s Guide to Digital Transformation and the Path to Innovation

For those who do not know, Altimeter Group was acquired by Prophet, a brand strategy consultancy, in July 2015. The partnership doesn’t change Altimeter’s agenda. In fact, our research will only expand and scale. Recently Prophet hosted an event to discuss trends in customer experience and digital transformation. It was held in Minneapolis with some of the top local companies in attendance. Co-presenting with me was Chris Finlay, Director of Experience Design and Product Innovation UnitedHealth Group, and author of…

4 Steps to Connecting with—and Engaging—Generation C

Connected, empowered consumers—also known as of Generation C—have come to expect businesses to know them, to understand them, and to deliver what they want, where, when and how they want it. I recently published an ebook with IBM, The Connected Consumer and the New Decision-Making Cycle, that explores the new decision making cycle of connected customers. You can download it for free here. Thanks IBM! The goal of the ebook, and also this post, is to introduce readers to the differences…

A Critical Path for Customer Relevance, Part 1

A key objective for senior executives over the next several years is to use disruptive technology to get closer to customers, to improve relationships, and enhance experiences. It is a considerable move and the result will usher in a new era of adaptive and empathetic business models. However, this is a move that is easier said than done., especially when vision and execution are two sides of different coins. This is a critical path where businesses must not only commit…

CMO’s are at the Crossroads of Customer Transactions and Engagement

Part 9 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel. Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than the ability to adapt. At the intersection of relevance and obsolescence is the ability to recognize opportunities for change based on shifting consumer behavior and the subtle coalescence between emerging and disruptive technology. Businesses must realize that change is taking place today with or…

Are You Building a Social Brand or a Social Business?

Part 8 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel. Social media says so much and so very little at the same time. First, social media implies that media is just that, social. But when you study many of the best practices or test the advice dispensed through popular “top 10” posts, you find that at the heart of notable social media successes is simply brilliant creativity and desirable…

Join the Newsletter

Sign up for the newsletter.

Stay Connected
Instagram
Twitter