Studying the impact of innovation on business and society

Tag: ibookstore

Engage is Now Available in the Apple iBookstore

My friends over at Wiley Publishing alerted me to some good news today.  If you own an iPad or iPhone, Engage! is now available in the Apple iBookstore. About Engage Now is the time for businesses to shift from experimenting with social media to strategically designing and measuring campaigns that contribute to brand resonance, positive sentiment, advocacy, and most importantly, the bottom line. While many books, talk about social media as something that businesses need to embrace, most leave marketers…

Join the Newsletter

Sign up for the newsletter.

Stay Connected