Posts Tagged ‘identity’
Guest post by Allison Cerra, author of Identity Shift
With the 2012 Presidential election looming, there’s no shortage of polls to help narrow the field of candidates. I find a recent one from Fox News to be particularly fascinating. Among other questions, Republican primary voters were asked which Republican presidential candidate is most likeable and which they would most trust with a nuclear weapon. While Newt Gingrich scored at the top of the heap in earning the trust vote, he scored only marginally well on the likeability scale. The topic was discussed on the network’s “Fox & Friends” morning show where analysts debated: Which is better – trust or likeability?
In a landmark discussion where traditional media meets social media, we find ourselves realizing just how much we have yet to learn and also define. This is indeed our time to influence how new media evolves and also how it affects who we are and how we communicate with one another.
We live in interesting times and among today’s catalysts spurring excitement and concern are social media…for it, as a movement, is a great equalizer.
Now, here we are, challenged to rethink what we know and think we know in order to compete for relevance now and in the future. As we heard in Part 1 of (R)evolution, we are witnessing the impact of social media on journalism and understanding how news travels differently through social graphs.
While speaking at the intimate and immensely valuable Zappos Insights event (Zappos Live), I shared thoughts of how the culture of any company or brand is as strong as the individual personification of it.
Everything starts and fortifies with you. Your actions and words online are indeed extensions to how people interpret, perceive, and react to the brand your represent. Concurrently, you also represent your personal brand – the digital identity that’s established through the collection of digital shadows you cast across the social web.
In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, neutral and negative. While we can’t control perception, we can control what we share online. This series is about education and insight into how the real world works with the information that is available to them and how you can help cultivate and shape a powerful, personal brand online.
Part three of a three-part series…
Your Brand vs. the Brands You Represent
Whether we believe it or not, everyone within an organization is at some level, responsible for Public Relations. Everything we do, online and offline, builds the public perception of not only our personal brand, but also of the organization we represent.
Part two of a three-part series…
Defining Your Online Persona
The Social Economy is defined by the exchange of ideas and information online, and in the real world, and is indexed by the dividends earned through new opportunities and alliances. Relationships are the new currency of the Social Economy as they fuel and extend interaction, insight, and loyalty, and in turn, contribute to the social capital of the individuals who actively invest in their personal branding portfolio.
In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, neutral and negative. It sounds sensational and perhaps a bit ominous, but it’s not meant to serve as a deterrent. It’s only intended to introduce the subject and the context of this subject as well as raise awareness for the need to be proactive about cultivating and managing your brand and your reputation.
One of the more talked about companies at the Web 2.0 Expo is Zude, an interesting example of what’s possible in the realm of social computing.
The world maybe doesn’t need another social network, but what we sure could use is a platform that allows us to aggregate social elements from all over the web into one place – how we want, when we want.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.